If you’re part of the tackle industry, you know who the ASA is. To retailers, the American Sportfishing Association (ASA) may be most recognizable as the Overlord of ICAST. They’re in charge of creating and organizing the largest trade show in our industry each year. This you know. But the ASA is also busy working, year-round, to sustain, improve and grow the sport that feeds our industry.
Every month, they release a newsletter. And while it’s easy to skim over any email that darkens your door, this is one that retailers should pay special attention to (sort of like “Tackle’s Top 5,” which FTR has named the most essential industry newsletter for two years running. This year, we’re gunning for an unprecedented three-peat at the Wookie awards.)
To help you sift through the clutter, we’re breaking down three quick items from this month’s ASA newsletter that you should be paying the most attention to:
1) ICAST registration is open. This is a no-brainer. The ASA says returning show attendees should have already received an email about signing up again for 2016. When it comes to ICAST, it’s usually a good idea to book your accommodations well in advance, as Orlando tends to be a busy town any time of the year. Booking a hotel within walking distance of the convention center is always a plus.
2) ICAST on the Water is returning as part of what the ASA is calling it “Super Tuesday,” which sounds a little too political for me. Regardless, “Super Tuesday” is a can’t-miss for serious buyers. Fishing Tackle Retailer sponsored the first On the Water day at Lake Toho last year (after all, we basically invented it), and the event returns to the same location for 2016. The entertainment is provided by the FLW-sponsored ICAST Cup competition, but the real juice comes with the 50 manufacturers who will be demonstrating products right there on the lake. You better believe that getting your hands on a new product first will give you a leg up on the competition, and shuttle rides are available to Lake Toho from the convention center area.
3) $1.3 billion. That’s what business and conservation leaders are hoping to get out of the federal government for state-based conservation work. The figure represents about 13 percent of the $10 billion of revenue from energy and mineral development on federal lands. The money would go to fund the (so far) unfunded Wildlife Conservation Restoration Program.