Z Man Launches Project Z Season Three

LADSON, SC – Built around one of the core ideas in Z-Man’s tag line – the “science” of fishing – the third season of the company’s groundbreaking Project Z video series utilizes a combination of live video and on screen graphics to break down the intricate details of an individual fish catch.  Each Project Z: Breaking Down the Bite video delves into the thought process of one of Z-Man’s tour-level pros to examine the elements and technical details that dovetail to help that angler successfully land a trophy bass, including locating a target area, bait selection, presentation, and technique

Debuting today, the first video takes Z-Man Pro Stephen Browning to a Florida reservoir during the winter where he faces crisp, cold weather and bluebird skies – notoriously difficult fishing conditions.  Viewers get a glimpse inside Stephen’s mind as he selects a target area by locating bait on a series of points, chooses a Project Z ChatterBait® bladed jig and RaZor ShadZ™ trailer to accurately mimic the forage, and dials in the correct presentation to trigger a bite.

The educational content, technical details, action footage, and on screen graphics and animations make the Project Z: Breaking Down the Bite video series compelling content that will engage and educate anglers of all skill levels. 

Following today’s launch of the first video in the Project Z: Breaking Down the Bite, new videos will premier every two weeks on March 23, April 6, and April 20.

[divider]About Project Z[/divider]

An original web-based video series, Z-Man launched Project Z in 2014 to provide anglers with a glimpse inside the minds of the company’s world class pro staff as they respond and adjust to changing fishing conditions using Z-Man’s tournament proven ElaZtech® soft plastics and ChatterBait® bladed jigs. 

In the inaugural season of Project Z, Z-Man Pros Luke Clausen, David Walker and Stephen Browning competed against each other on Lake Guntersville, the site of the 2014 Bassmaster Classic, just months before that event. 

In Project Z Season Two: The Battles at Bienville, Team Z-Man headed to Florida’s famed big bass factory Bienville Plantation, where they faced off against one another to complete a series of challenges, all with no pre-fishing opportunities and limited tackle. 

The newly launched third season of the series – Project Z: Breaking Down the Bite – takes the concept of delving into the angler’s thought process a step further and focuses on the many elements and technical details that are part of an individual fish catch.