Yo-Zuri America Seeking VP/Director of Sales & Marketing

One of the worlds’ leading manufacturers in the tackle industry is seeking a qualified Director of Sales & Marketing for their North American efforts.

This position, based in Yo-Zuri America’s Headquarters in the Southeastern U.S., will be a key component of the core management team in the U.S. Acting as the lead visionary, job responsibilities include creating and maintaining the marketing efforts, sales strategies, promotions and relationships necessary to increase Yo-Zuri’s market presence and brand awareness.

Primary objectives include:

• New market penetration through identifying opportunities in segments where we have potential and creating complimentary Marketing and Sales programs to capitalize on these opportunities.
• Increase existing placement through strong partnerships with accounts at all levels.
• Collaboration with corporate product development teams to bring competitive, best-of-breed products to market.
• Create a culture of goal oriented perseverance and success.

Essential Functions:

• Develop plans and strategies for achieving the company’s sales goals.
• Define marketing and sales processes that drive desired outcomes and identify improvements where and when required.
• Establish and maintain successful channel and partner marketing programs.
• Create and manage sales and marketing annual budgets that support primary objectives.
• Analyze and control sales and marketing expenditures to conform to budgetary requirements.
• Define optimal sales force structure.
• Establish and maintain relationships with industry influencers, key partners by being active in sporting goods industry associations. Foster good will and brand recognition within these associations.
• Monitor customer, market, and competitive sales and marketing activities to provide feedback to the team and executive management.
• Manage customer expectations and foster collaboration with the operations team to contribute to a high level of customer satisfaction.
• Cooperate and assist in the preparation of sales and marketing activity reports to present to management through the compilation of information and data related to customer and prospect interactions.
• Provide detailed and accurate sales/inventory demand forecasting.
• Prepares regular sales reports showing sales volume, potential sales, and areas of proposed growth.
• Reviews and analyzes sales performances against forecasts, budgets and plans to determine effectiveness.
• Manage key customer relationships and participate in closing strategic opportunities.
• Travel for in-person meetings with key customers and partners and to maintain and develop top-to-top relationships.

Competencies:

• Exceptional written and verbal communication skills.
• Solid business acumen, management and problem-solving skills.
• Ability to develop strong relationships and work with senior level executives.
• Able to compile and analyze performance data to develop metrics that support decision-making for resource allocation and future planning.
• Strong computer skills, especially Microsoft Office (Excel, Word, PowerPoint).
• Effective time management, organization, and leadership skills.

Supervisory Responsibility:

• Development and mentoring of staff by defining, performing and coordination of training programs that enable staff to achieve their potential and support company objectives.
• Contribution to, and usage of, regular employee development/evaluation processes.
• Continued development of effective teams both internally and externally.

Required Education and Experience:

Bachelors in business or related field. 7+ Years’ experience representing manufacturers in the fishing segment of the sporting goods industry to national accounts.Yo-Zuri is an equal opportunity employer. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Interested parties: Please send an introduction and resume of qualifications to Andrew.Hess@yo-zuri.com