Yo-Zuri America Introduces the New 3DB Series of Bass Lures at the 2014 Bassmaster Classic

The new 3DB baits from Yo-Zuri have two patented features that bass find irresistable. The internationally patented 3D Internal Prism and the Wave-Motion Vibration Ribs which spark an instant reaction bite response.


All of these features are offered at a “value” price that is hard to beat.

Yo-Zuri America, Inc.  teamed up with Dick Sporting Goods at the Bassmaster Classic to launch this innovative and exciting series of bass lures. FTR caught up with the Yo-Zuri America staff at the Classic Expo as a line formed to check out the shiny, new lures. In fact, the display booth was busy for all three days of the expo.

All 3DB Series lures have a patented ribbed body that creates mulitple and distinctive wave-motion vibrations that fish detect with their lateral lines.

The second patented and impressive feature of the Yo-Zuri 3DB Series of baits is the flash created by the 3D Internal Prism. An injured baitfish will swim erratically, sending out flashes of reflected light from its broadside of scales.

The natural patterns and colors combined with the lifelike body shapes with attention to detail on gills, fins and scales, create a strikingly realistic looking baitfish. Additionally the 3DB lures incorporate a large injured “Redeye” on all 3DB styles which makes these a target for gamefish to eat.

All 3DB lures have premium components: Black Nickel split rings, Round Bend

Black Nickel Treble Hooks and a durable Mylar tail hook, on styles that are appropriate.

3DB POPPERyo-zuri3dpopper

The new Yo-Zuri 3DB Popper’s big mouth creates a huge splash, and then its ribbed body sends out higher-pitched Wave-Motion Vibrations. That combined with the flashy 3DB Prism makes this popper irresistible. This perfectly balanced popper with a pulsating tailhook made from Mylar, which is more durable than chicked feathers. It also has a duel-action technique; traditional “Pop & Stop” or “Walk the Dog”. The popper’s round buoyant body sits horizontally for best presentation and easy target.



A top-of-the-line, topwater, “Walk the Dog” lure should be in your fish catching line-up. 3DB Internal Prism flash and one big internal cadence rattle which gives this lure it’s back & forth swimming action plus it stability to cast long distances even into a strong wind. They also have multiple rattles made from SS BB’s which create incredible drawing power that big bass can’t resist.



A topwater lure that commands attention! With the only polycarbonate Ultra Violet rear prop that has counter cupped blades and throws water in opposite directions at the same time. This feature sends out a constant splash and vibrations of a paniced baitfish and it raises a ruckus with big gamefish.


yo-zuri3db3The wobbling-rolling action of these three new 3DB Crankbaits hunt fish everywhere in the water column, from shallow to deep. Their large round buoyant bodies and lip designs help you crank & bump over structure and eliminate snags. The “red” eyes are an indication of a distressed baitfish which big bass key in on to eat.



The 3DB Minnow is a floating lure that is made with “Flat Sides” that make this lure very responsive to your rod tip. It is

specifically designed for a variety of fishing styles; stop & go retrieve, topwater “twitching” technique or cast & retrieve.

The 3DB Jerkbait is a suspending lure with an irresistible minnow shape, it is the only jerkbait that is designed with “Flat Sides” which makes it perfect for stop & go retrieves, or a pause/jerk/pause technique. The “Flat Sides” make this jerkbait more resposive especially when you “jerk” your rod tip so you have better control over what your lure is doing. The tail Mylar tail flashes and pulsates to tempt even the most wily bass.

3DB SHAD FW SUSPENDINGyo-zuri3dbchad

A true-to-life Shad lure with the Patented internal 3DB Prism that will bring fish in from long distances or in stained water. This suspending Shad also featuers a ribbed body which enmits multiple vibrations into the water column that big bass sense with their lateral line which they use for finding prey and feeding. Complete with a pulsating Mylar tailhook that make this Shad look alive even during suspension.

For over 50 years Yo-Zuri has been recognized as the fishing tackle industry’s leading manufacturer of quality fishing products—for professional fishermen and enthusiasts worldwide. For more information, visit www.yo-zuri.com.