The Business Magazine of the Fishing & Marine Industry

Yamatanuki Invades USA

Irving, TX – Yamamoto Baits is excited to announce the stateside debut of the Yamatanuki. Wildly popular in Japan, the Yamatanuki is widely credited as the bait that started the trend of “heavy” soft plastics.

“I’m so excited about this bait,” admits Yamamoto pro Cody Meyer. “One of the hottest techniques, especially in Japan, is to fish these heavy plastic baits. The Yamatanuki sinks perfectly, goes down horizontally, and its tail gives it a one-of-a-kind quiver action.”

Available in 8 popular colors, the 3.5” Yamatanuki is poised to become a staple on tournament day for years to come. It can be fished weightless thanks to its heavy profile which tips the scales at 5/8 oz.

“I like to fish the Yamatanuki in grass and heavy rocks where jigs typically snag,” says Meyer. “Everybody in Japan has been trying to copy this heavy stickbait. It’s going to be a big deal.”

For 40 years, Yamamoto Baits have proven themselves to be a leading brand for every level of angler – from professional to entry-level. For more info on the Yamamoto Baits line of products, visit their website HERE, or find them on Facebook and other social media avenues.

For any additional questions or inquiries, please email marketing@gsmorg.com. Or, if you’d like to check out the entire family of GSM brands, please visit www.gsmoutdoors.com.

About GSM Outdoors

Few American outdoor companies enjoy a mutually respected relationship with their customers that spans over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters and shooters succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field and on the range to this day. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage, and loyalty to outdoor enthusiasts of generations past and generations to come…that’s the GSM Outdoors guarantee!