Derek Yamamoto to Head Sales for Advantage Bait Company

ELK GROVE VILLAGE, Ill. — Innovative spinnerbait and jig manufacturer Advantage Bait Company has named Derek Yamamoto Director of Business Development. He will oversee national sales and pro staff operations.

Derek Yamamoto
Derek Yamamoto

Yamamoto’s tackle industry roots run deep. He spent his youth fishing Lake Powell and traveling to events with his family, as well as hand-pouring and customizing products with his legendary father, Gary. Derek’s career has included fishing Bassmaster and FLW tournaments. He also is founder of Kinami Baits.

“Derek has a vast amount of practical experience in the tackle industry and possesses a deep knowledge of bass fishing,” said Advantage Bait CEO and founder Jason Schwartz. “We are really fortunate to have him on board.”

The company’s flagship products are premium quality spinnerbaits featuring uniquely etched blades derived from the patent-pending Extreme Flash Technology (EFT) developed by Schwartz. The blades create a 3D holographic pattern of light that draws bass and other predators from greater distances. Advantage introduced a specialty line of swim jigs and heavy mat jigs this past season.

“Advantage produces high quality product lines with huge potential.” said Yamamoto. “I’m excited to help put these unique baits into the hands of fisherman across the country and show them the difference it makes in their tackle arsenal.”

Derek Yamamoto will make his first public appearance in his new role with the company at the International Sportsman’s Expo in Phoenix, AZ February 19-22, 2015.

See the Advantage Bait Company website at for additional information, or phone, 847-848-1314 for dealer inquiries.