XCITE BAITS ADDS Baby ÜBERSHAD TO GROWING LINEUP

Xcite Baits, a rapidly growing manufacturer of soft plastics and terminal tackle, announced today they have added a smaller version of the ultra-popular Übershad soft jerkbait to their lineup of premium products.

The original Übershad, released approximately a year ago, has quickly gained a following for its incredible versatility. It combines the best characteristics of a soft jerkbait and a swimbait. Innovative anglers have found a multitude of other ways to fish it successfully – on a Carolina Rig, under docks on a Texas Rig, on the back of an Alabama Rig or affixed to a dropshot presentation. The smaller version will expand the options exponentially while retaining the same ultra-natural features that make the original so deadly.

“We keep getting calls telling us that they’re catching huge numbers of fish on the Übershad,” said Xcite owner Lloyd Walker. “Just about every week I’ll get three or four more calls that ask for it in a smaller size. Our pro-staff has played a huge role in making this into the perfect finesse offering.”

One of those key pro-staffers involved in the Baby Übershad’s design is Brian Clark, of Haltom City, Texas, a known force on the lakes of north Texas, with several Angler of the Year titles on local trails to his credit. He won the 2007 Bassmaster Central Invitational on Lake Texoma and has multiple other top fives in B.A.S.S. competition. While Texas is known as big bass country, the lakes around the Dallas Metroplex receive an extraordinary amount of fishing pressure and accordingly he has honed his light line presentations to a razor’s edge.

“When you get around the intense boat traffic and fishing pressure that we experience here, you have to downsize,” he explained. “This lure is the most versatile soft plastic I’ve ever tried. There are so many ways you can use it to catch fish anywhere in the water column. I particularly love it around the shad spawn.”

Clark recently employed the then-unreleased Baby Übershad to finish 5th in a Bassmaster Central Open on a stingy Fort Gibson Lake. He used it on a bottom bumping rig while others plied the same waters unsuccessfully with standard creature style plastics on the same jighead. “It produced all of my key fish,” he recalled.

The Baby Übershad will be available right after the New Year at online retailers including Tackle Warehouse and Angler’s Pro Tackle, as well as storefronts everywhere. Be sure to ask for them by name.

Xcite Baits, established by Lloyd Walker in 2005, designs fishing tackle aimed at catching big bass. From their X-Lock shakey head for large plastics, the Raptor Tail Chunk, Raptor Tail Jr. and Raptor Tail Craw, culminating in the monster 10 ½ inch Maximus worm, if you want to catch bigger bass than the competition, look no further than Xcite. Xcite Baits products have produced multiple Texas ShareLunkers and tournament victories.