The 2021 RBFF State Marketing Workshop is officially in the books, but if you missed out during the weeklong event, you’re not out of luck. Retailers looking for insight from state agencies and marketing professionals can still view this year’s seminars online. Like TED Talks for the tackle industry, the RBFF State Marketing Workshop is essential viewing for retailers serious about growing their business.

This week, FTR Digital Editor Joe Sills sat down with workshop emcee, digital marketing expert and hall of fame speaker Jay Baer, to discover how retailers can make the most out of this year’s event. Together, Sills and Baer cover the industry from a wide angle down to the nitty gritty of what beginning, adult anglers experience on their journey towards becoming regular customers.

Watch the interview below:

Watch Jay Baer’s Top 5 sessions from the RBFF State Marketing Workshop

Nobody knows the RBFF State Marketing Workshop like Jay Baer. While you’re here, take a dive into his favorite breakout sessions from the buzz worthy event.

Casting a Wide Net


Nature’s Remedy


Retention Strategies


Welcoming Diverse Audiences


Coveted Customer Experience

View the full list of RBFF State Marketing Workshop seminars here.