The Business Magazine of the Fishing & Marine Industry

Westin Launches Bass and Inshore Holiday Gift Boxes

STURTEVANT, Wisc. — The last minute shopper, the perplexed family member, the secret Santa. Many titles define holiday consumers across America, but they almost always share the same goal when they enter your tackle shop—they want to find the perfect gift for the angler in their life.

Enter Westin Fishing’s holiday gift boxes. The Brent Chapman signature series holiday gift box and Captain Jay Wither’s signature series holiday gift box are the perfect solution for seasonal shoppers who just aren’t sure what to get their favorite angler. No need to narrow down favorite lakes or patterns here; you only need to know if their angler is a bass angler or if they’re targeting inshore species like snook and redfish. If either apply, your future customer is in luck. 

Hand-picked by former B.A.S.S. Angler of the Year and current Major League Fishing star Brent Chapman, the signature series gift box bearing his name contains a variety of high-powered Westin baits sure to catch bass around the country. 

Brent Chapman Signature Series Gift Box

Chapman’s gift box, retailing at $34.99, includes ten baits in a rainbow of bass-catching colors like sweet plum, seaweed, silver arrow and black frog. A 2.5-inch Westin Swim glidebait, featuring the company’s signature s-curve action and an unequaled searching movement caps the collection, along with a 5/8-ounce Swim Hollowbody perfect for targeting bass during the first warming days of spring. Tried-and-true soft plastics like the RingTeez CurlTail and RingTeez ShadTail ensure anglers can still find the bite on slow days.

Captain Jay Withers Signature Series Gift Box

Guidelines T.V. Host Captain Jay Withers knows a thing or two about multi-species inshore expeditions. The Port Charlotte, Florida-based guide has poured through the Westin warehouses to create his own signature gift box. Retailing for $49.99, the Captain Jay Withers Signature Gift Box features 13 baits perfect for targeting inshore species like snook and redfish. A generous helping of ShadTeez, ShadTeez Slim, and MegaTeez soft plastics work in conjunction with Withers’s go-to search bait—the Swim SW—to deliver a package that is guaranteed to please saltwater enthusiasts. Of course, you can’t fish saltwater without a solid shrimp, and Withers has included a duo of Salty the Shrimp jigs to ensure bottom fish are not left out of the search.

Both Westin gift boxes are now shipping from the company’s Sturtevant, Wisconsin hub to retailers around the U.S. For more information on Westin’s new holiday gift boxes, visit Westin-Fishing.com or contact Westin’s North America General Sales Manager, Barry Stockhaus at bks@westin-fishing.com

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