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Westin Fishing Furthers U.S. Push with Signing of MLF Star Brent Chapman

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COPENHAGEN, Denmark— 2012 Bassmaster Elite Series Angler of the Year Brent Chapman has announced a new partnership with Westin Fishing. Together, the Major League Fishing star and respected European tackle brand are setting out to redefine bass anglers expectations of quality, performance, and price.

“The quality of the craftsmanship on these baits is outstanding,” says Chapman. “You can really tell they are quality, and they have great action. The designs are different than what people are used to seeing around here. The style of fishing in Scandinavia is so different. It’s focused highly on predator fish, and I’m already finding crossovers that work well in the bass world as well.”

For Chapman, that crossover came with the Westin Baby Bite DR, a crank bait that’s already pulling fish out of his home waters that he hasn’t seen in years. “That’s a bait I wish I had had during the tournament season,” he said. “It could become a new confidence bait.”

“With the Westin Swim, I think I’ll be able to introduce an entirely new style of fishing to the States.”

But Westin isn’t just shipping Chapman a box full of European lures. They’re a longtime premier player in European tackle shops, having first established themselves in 1952. Now, they’re making a dedicated push into the U.S., with expanded distribution thanks to an upcoming Wisconsin distribution center, and a full-swing collaboration with Chapman to develop baits specifically for bass fishing in America.

Westin’s Freddy the Frog took home best freshwater hard lure at ICAST 2018

“We are excited to have Brent Chapman onboard,” says Thomas Eldor Petersen, Westin CEO and owner. “Brent will be a key player in our development on the American Bass market. His experience as an established and skilled tournament angler will be crucial as an active member in our strong product development team.”

 “That’s the plan,” Chapman adds. “Most people align themselves with a company that’s already in the market and established. With Westin, I had a chance to come in from the ground floor and help them succeed in the U.S. bass market. When I first saw their lures at ICAST, I could tell the quality was there. Now, we’re going to take that quality and make some really cool baits.”

Westin’s North America General Sales Manager Barry Stockhaus echoed Chapman’s sentiments. “To me, it’s extremely important to have a guy of Brent’s caliber working with us long term. His reputation in the bass fishing world is phenomenal. No one has ever said a negative word about Brent. If anything, his only downside is that he’s too honest—but we want that. This is a guy who’s traveled the country for years fishing for bass. He’s done it from Lake Havasu to the Great Lakes to the Everglades. The career he’s built up over the years, from winning an Angler of the Year on the Elite Series, to his t.v. show Pro vs. Joe, it’s all centered around bass.”

With over $1.8 million in tournament winnings, Chapman is part of an elite group of anglers to win more than $1 million by catching bass.

Chapman recorded two Top 10 finishes in Bassmaster Elite Series competition this year before finishing in the Top 5 in its 2018 Angler of the Year race. He’ll fish the 2019 Bassmaster Classic on ESPN, and join 79 of the world’s best bass fishermen on the inaugural Bass Pro Shops Tour in Major League Fishing. That competition will be aired on CBS and the Outdoor Channel.

Westin Fishing is one of the world’s most successful tackle companies. Fresh off of a ICAST 2018 win for Best Freshwater Hard Lure, the Scandinavian tackle manufacturer is primed to become a major player in the U.S. tackle market.

Joe Sills Hi there, did you know? Each week, we curate a list of the Top 5 stories in fishing and send them right to your inbox. Reading Tackle’s Top 5 is one of the best ways to become or remain an industry expert. -Joe Sills, Digital Editor

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