Volition America Expands its Coalition of Premium Lifestyle Brands by Adding Partnership with Huk and Nomad

The new Volition America and Marolina Outdoor partnership expands and enhances the growing family of premium lifestyle brands in the Volition coalition.

Charleston, SC – Volition America and Marolina Outdoor Inc. announced today a new collaboration, introducing performance fishing and hunting apparel manufacturers HUK and NOMAD into the Volition America consortium of premium partners. The partnership is designed to showcase Volition America’s signature style in combination with the cutting-edge, high-performance apparel that are the hallmarks of the HUK and NOMAD brands, all to benefit a greater purpose: with each product sold, Volition America will donate a portion of proceeds to Folds of Honor—a nonprofit organization that supports families and spouses of fallen or disabled military and first responder heroes through educational scholarships.

The new Volition America and Marolina Outdoor partnership expands and enhances the growing family of premium lifestyle brands in the Volition coalition, including Puma, Marucci, Cobra, Luminox, Nalgene, Victus and others. Together, these leading brands have joined forces to provide consumers with quality products that enhance their lives while instilling patriotism, purpose and intentionality. Volition America and its partners focus on the power of everyday choices—encouraging individuals to lift each other up and make a positive impact.

“We are incredibly excited about the potential this partnership holds,” said John Sapiente, CEO at Volition America. “The synergy between Volition America’s passion for country, HUK’s innovative fishing gear, and NOMAD’s top-tier hunting apparel is undeniable. Together we’re set to push boundaries, to inspire and equip their great audience of anglers and hunters with cool patriotic-infused apparel and gear that allows them to express what they stand for, while giving back to our American Heroes.”

The partnership between HUK, NOMAD and Volition America marks an exciting collaboration that will bring together the best fishing, hunting and outdoor apparel with a shared passion for the country. Through this strategic alliance, HUK and NOMAD aim to enhance the outdoor experience for its loyal customers and extend its reach to a broader community of outdoor enthusiasts by collaborating with Volition America.

“We are extremely honored to be working with Volition America and partner in their mission of supporting our military community,” said Dean Rurak, CEO of Marolina Outdoor Inc. “We understand that the love of our country and those who serve go together with the love of the outdoors. This unique opportunity allows our consumers to celebrate their passion for the outdoors and help raise awareness of our patriotic responsibility in our communities.”

This exciting partnership is poised to deliver a collection of apparel that not only meets, but exceeds the expectations of outdoor enthusiasts, while providing them a channel to express their love of country and those that sacrificed for their freedoms. This partnership will launch exciting initiatives, events and product launches that will further inspire and empower outdoor enthusiasts nationwide.  

Stay tuned for more updates and announcements from HUK, NOMAD and Volition America as they embark on this exciting journey together.

More about Volition America

Volition America is now being dubbed “America’s brand” because it aims to empower people with the Power of Volition. Volition is the power of choice, and the Volition America brand is about choosing to live your best life; the brand chooses to celebrate and unite our country. The true beauty of the brand is reflected in a country where it seems like Americans are forced to make a choice between red or blue. Volition America centers on the idea that we are not red or blue but red, white, and blue. The brand brings us together in such a powerful way, and we are able to celebrate typical American values 365 days a year, while remembering that half of one percent of the US population woke up today to make the ultimate sacrifice for our freedoms.  Learn more at volitionamerica.com.

About Marolina Outdoor Inc.

Marolina Outdoor Inc. was founded to help more people enjoy the outdoors by providing quality apparel and gear through innovative designs and performance focused products. Drawing from our roots in Maryland and South Carolina, our brands provide avid hunters and anglers authentic outdoor apparel thoughtfully crafted to help them maximize their time on the water or in the field. We take great pride in our work, which can be seen in every detail, from our seams to the fit and feel of each piece in our brands’ comprehensive product lines. Hunting and fishing challenge, thrill and unite us with nature, unlike any other activity. At Marolina, we strive to develop apparel and gear so that no one is denied the opportunity to pursue their outdoor adventure. These passions and traditions are worthwhile and should be fostered, promoted, and protected.

About HUK

HUK clothing and gear is made and designed by avid anglers, outdoor enthusiasts, and adventure seekers. With input and direction from professional anglers, guides and apparel design experts, our clothing has one thing in mind – to get more fish on more lines. HUK’s product line is dedicated to making life on the water more enjoyable – from the first cast to the last. Our performance clothing is specifically designed to be protective and comfortable in all environments and conditions – from salt flats and boundary waters to the scorching heat and torrential rains. Our comprehensive collections combine innovative fabrics and designs, unique and trend-right styles, and a wide range of performance-driven technology to keep anglers active and enjoying life both on and off the water. Since we believe that the most valuable time is spent on the water, surrounded by children, family and new friends, our mission is to bring together all anglers through a shared dedication to water conservation and welcoming new anglers. Find out more at HUKgear.com.

About NOMAD

NOMAD is a community of everyday people who love the tradition of hunting. At our core, we love the outdoors and, more importantly, those with whom we get to spend time within these pursuits. NOMAD proudly provides quality apparel so that hunters can maximize their hunt regardless of the size of the game or where their pursuits lead them. At NOMAD, we bring simplicity and authenticity back to hunting. Whether you hunt to escape, find camaraderie, provide food or uphold tradition, NOMAD wants to bring people together under a simple common belief – hunting is in our DNA.

From turkey and deer to waterfowl and small game, our clothing and gear are designed to provide performance and lasting value. We listen to the needs of our consumers so that we can ensure that our gear meets the needs of the hunters we serve. We believe that hunting should be inclusive and accessible. Our hunting collections are designed to deliver performance and dependability at a cost all hunters can afford. There is no compromise in quality. It’s simply providing only the features that are necessary to keep hunters warm, comfortable, and quiet. Learn more at NOMADoutdoor.com.

About Folds of Honor

Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of military members who have fallen or been disabled while serving in the United States Armed Forces. Beginning in 2022, it expanded its mission to include first responders. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master’s degree, doctorate, or professional program. Funds for a second bachelor’s degree or trade/technical program certification are also available. Since its inception in 2007, Folds of Honor has awarded about 44,000 scholarships totaling about $200 million in all 50 states. Among the students served, 41 percent are minorities. It is rated a four-star charity by Charity Navigator and Platinum on GuideStar. It was founded by Lt Col Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. He is currently stationed at Headquarters Air Force Recruiting Service Detachment 1, at Joint Base San Antonio-Randolph, Texas. For more information or to donate in support of a Folds of Honor scholarship visit foldsofhonor.org.

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