ANOKA, Minn. – Vista Outdoor Inc. (NYSE: VSTO), the parent company of 41 renowned brands that design, manufacture and market sporting and outdoor lifestyle products to consumers around the globe, today announced the name and identity of its Outdoor Products segment following a planned separation.
Outdoor Products will be named Revelyst, Inc., and the company will trade on the New York Stock Exchange under the ticker symbol “GEAR” once the separation is complete.
Revelyst is a collective of category-defining maker brands transcending the boundaries of precision, performance and protection. Brands in the Revelyst portfolio are known for their meticulous craftsmanship and a steadfast obsession with creating products and technologies that support consumers in a wide range of pursuits. Revelyst’s purpose is to harness this collective expertise and cross-collaboration to pursue new innovations that redefine what is humanly possible in the outdoors.
The company’s new name is a blended word that combines “revel,” to experience with abandon, and “catalyst,” an unwavering source of transformation. Revelyst captures the company’s ethos of helping consumers become their best while serving as a catalyst for memorable experiences through performance gear and precision technologies. Revelyst’s logo is a dragonfly, which unites our collective of makers and whose four powerful wings symbolize what it means to be a Revelyst:
- Innovation: With omni-directional flight and outsized endurance, this innovation of the natural world mirrors our relentless pursuit of challenging convention.
- Leadership: An apex predator at the top of its domain and a symbol of our category-defining brands and our ability to excel against the competition.
- Inclusivity: A universal symbol for living life to the fullest and an embodiment of our purpose to help everyone achieve their greatest experiences in the places they love.
- Ecosystems: A bellwether of healthy environments and clean water that we use to benchmark our commitment to the outdoors with a holistic view.
“We are excited and proud to introduce Revelyst to the world,” said Eric Nyman, CEO of Revelyst. “Revelyst is a collective of maker brands united by an obsession with craftsmanship, a consumer-first culture and helping people achieve their greatest outdoor aspirations. We will leverage operational expertise, shared financial resources and cross-collaboration to deliver products and technologies that support consumers in wide ranges of pursuits. While today we are best known by the innovations that we make, our journey to becoming the greatest house of brands in the outdoor industry is focused on the wildly human experiences that we make possible.”
Revelyst unveiled its branding to employees on Oct. 5, including a video explaining the name and the company’s purpose, vision and brand pillars. To watch the launch video, visit www.revelyst.com.
Revelyst’s portfolio of brands, including Fox, Bell, Giro, CamelBak, Camp Chef, Bushnell, Simms Fishing, Foresight Sports and Bushnell Golf, will be led by a consumer-first culture, digital excellence, consumer insights and analytics, omni-channel relationships, operational expertise and shared financial resources. Revelyst (www.revelyst.com) will immediately be a leading provider of performance gear and precision technologies around the globe. The company will serve consumers in a diverse and fast-growing set of categories, representing an estimated $15 billion domestic market in its core, with an estimated total global addressable market that exceeds $100 billion.
Revelyst will be led by Nyman, who began as CEO of the segment on Aug. 21, and a dedicated management team. The company will be well positioned to deliver sustainable and profitable growth to shareholders. Revelyst’s capital allocation strategy will prioritize organic growth and internal investment in new product development, marketing and expanded e-commerce and international sales, opportunistic share repurchases and strategic acquisitions of outdoor businesses in existing and adjacent spaces. Revelyst will employ 2,900 people across multiple locations.
Pilot, Inc., of Boston was the design and branding agency of record for Revelyst.
About Vista Outdoor Inc.
Vista Outdoor (NYSE: VSTO) is the parent company of more than three dozen renowned brands that design, manufacture and market sporting and outdoor products. Brands include Bushnell, CamelBak, Bushnell Golf, Foresight Sports, Fox Racing, Bell Helmets, Camp Chef, Giro, Simms Fishing, QuietKat, Stone Glacier, Federal Ammunition, Remington Ammunition and more. Our reporting segments, Outdoor Products and Sporting Products, provide consumers with a wide range of performance-driven, high-quality and innovative outdoor and sporting products. As Vista Outdoor announced in 2022, the company is separating its Outdoor Products and Sporting Products segments into two independent, publicly traded companies. For news and information, visit our website at www.vistaoutdoor.com.
Revelyst (NYSE: GEAR) is a collective of makers who design and manufacture performance gear and precision technologies. Our category-defining brands leverage meticulous craftsmanship and cross-collaboration to pursue new innovations that redefine what is humanly possible in the outdoors. Portfolio brands include Fox, Bell, Giro, CamelBak, Camp Chef, Bushnell, Simms Fishing, Foresight Sports, Bushnell Golf and more. For more information, visit our website at www.revelyst.com.