Toadfish Selects Obviouslee as PR and Community Marketing Agency of Record

Coastal lifestyle brand taps leading outdoor marketing agency to increase brand awareness and grow its ambassador network.

CHARLESTON, S.C. – Obviouslee, a full-service marketing and creative agency based in Charleston, SC, announced that it will partner with Toadfish as its media relations and community marketing agency of record. Toadfish produces eco-friendly coastal kitchen tools, innovative drinkware, and performance-angling products that replenish oyster beds and aid in cleaning our coasts with each purchase. This partnership reflects Obviouslee’s continued dedication to the outdoor industry and its mission to partner with purpose-driven brands.

“At Toadfish, we’re all about designing outdoor products that enhance lifestyles and contribute to cleaner coastal waters. That’s why teaming up with Obviouslee is an ideal strategic partnership—our shared focus on the outdoor category and creative innovation is an ideal foundation for this collaboration,” said Casey Davidson, founder of Toadfish. “With Obviouslee by our side, we’re excited to further our conservation mission and to bring innovative products to the marketplace while working together to preserve coastal ecosystems and a more sustainable future.”

Founded in 2017, Toadfish is a South Carolina-based company that specializes in producing thoughtfully designed coastal lifestyle products. The company has a strong commitment to protecting the saltwater environment and educating customers about the cause and effect of over-harvesting versus replenishment. Through its “Put ‘Em Back” program, Toadfish has pledged to clean coastal waters by replenishing and replanting oyster habitats throughout the country. This effort is crucial since a single oyster can filter up to 50 gallons of coastal water per day, which removes toxins from runoff and creates a thriving habitat for various species of marine life.

“As long-time fans of its purpose-driven brand and products, we are thrilled to partner with Toadfish on this next wave of growth, drawing on our team’s extensive relationships and experience in the outdoor industry,” said Lee Deas, chief executive officer and founder of Obviouslee. “As a Charleston-based company, we are passionate about protecting our coastal waters. Toadfish has already planted over 280,000 sq ft of oyster beds, making a massive impact along the East Coast.”

Since its establishment in 2005, Obviouslee has provided a range of marketing services, including strategy, brand development, event marketing, media relations, digital marketing, social media management, graphic design, media buying, content marketing, and

photography/video production. With a diverse portfolio that includes Bajio Sunglasses, KUIU, Jones Snowboards, Ruffwear, Tenkara Rod Co., ZAG Skis, and other outdoor brands, Obviouslee has made a name for itself as a leader in branding and marketing for outdoor products, events, and experiences.

To stay updated on the latest Obviouslee news, visit, connect on LinkedIn, or follow @obviouslee on Instagram.

About Obviouslee

Obviouslee is a marketing & design company founded in 2005 and headquartered in Charleston, SC, with team members across the country. Obviouslee incubates ideas, promotes good vibes, builds relationships, and creates real results for causes, people, and partners we believe in. They create lasting impact, ROI, and LOLs for an array of clients — from entrepreneurs and growing companies to storied brands. Notable clients include Noble Oak, Jones Snowboards, Ruffwear, Marriott’s Convention and Resort Network, and Credit One Charleston Open. Female-founded, Obviouslee is a proud member of WBENC. To learn more, visit