Three Tips to Kick Off Your 2014 Social Media Experience

Just like last year and the year before, social media will continue to grow and with it the opportunities for you to market to your followers for free. Yes, other than the time you invest in your social media strategy, many new customers can be reached for free or with little investment from you.

Start Making Videos
While many people compete to be the next viral video star, these videos are more about selling products and services than they are about becoming famous or infamous. While viewing videos made up almost half of the wireless mobile traffic in 2013, it is poised to grow even more in the coming year. More people are accessing the Internet from their smart phones than ever before. Imagine if your videos on how to tie certain knots, how to properly release a fish, clean a fish or what to do to get ready for the next season was being watched by your potential customers streamside?

Videos are easy to produce and cost little once you get the right equipment, which most people have in their stores or homes already. Go on YouTube and see what other retailers are posting if you need an idea of where to start. Just because someone else has a video up doesn’t mean you can’t create your own and add your own twist to it. Post these videos on your site as well as your social media sites. Find out what other videos your followers would like to see then make them as well. With more new fishing equipment coming out each year many customers are looking for tips and techniques on how to get the most out of it.

Invest in Facebook
No, you do not have to go out and buy stock in Facebook, but invest more time into it and what it is telling you about your followers. Facebook has a great tool called Facebook Graph Search. With it you can find out some amazing things about your followers: what they like, what pages they like and their demographic breakdowns. By knowing more about what they like you can tailor your messages to them and also find new ways to attract more followers like them. Find the top users and go after more like them and you’ll be amazed at what a little time invested into Facebook can do for your social media marketing this year.

Get on Google+
Google+ is poised to be the hottest social media site for SEO this year. Google owns it and pays attention to what is trending, who is sharing what and what others are following. Twitter is still king for daily posts, but while Google+ is quieter, it is getting more attention and more users are posting daily and reading posts daily. Google has invested good money into their site and has no plans of backing down soon. With their search engine results being keyed with Google+ interaction, it is a great place for a small business to make a huge impression this year.

There are three key tips to get you started in 2014 with social media. Two of three are free to do, and the first one has a very low cost but huge return to get in on. What goals have you set for yourself in 2014 socially? How can Fishing Tackle Retailer help you meet them? Share your thoughts with us on our Facebook page or in our LinkedIn group to help us understand what you would like to see more of in the coming year.