Third Annual Berkley/Sebile Big Bass Lake Murray Challenge This Weekend

COLUMBIA, S.C. (October 9, 2012) – The 3rd annual Amateur Big Bass Lake Murray Challenge is coming up this weekend October 13th, 2012 at Billy Dreher Island State Park. This event is sponsored by two fishing industry leaders Berkley® Fishing and Sebile®.

With an entry fee of only $75 anglers have the opportunity to win a portion of over $18,000 in cash and prizes awarded during the event. This format ensures a fun time for anglers of all skill levels to participate.

Field size has no bearing on whether or not the prizes will be awarded because all cash and prizes are to be paid regardless of field size. In previous years Berkley baits were only allowed, but Sebile baits are now included in the list of approved baits to be used in the tournament.

The $5,000 Grand Prize award will be awarded in a fun format for all participants and spectators.

“Every level of angler can enjoy this tournament,” said Andrew Marks, Marketing Director for Berkley. “The format is fun and strategy plays a vital role in determining each winner. With the addition of Sebile baits to the approved baits anglers now have a wider variety of options when selecting fishing techniques.”

The Berkley Experience trailer, a 60-foot event center, will be on site from Friday, October 12th at 2:00 PM until the final weigh-in and awards on Saturday.

The trailer features Interactive presentation screens, educational seminars on line selection, reel maintenance and selecting the right bait, a knot tying station and competition, bait demonstration tanks and many other fun elements designed to help the angers Catch More Fish. The Experience trailer will also have a good selection of Berkley and Sebile baits for sale, if anglers have not already stocked up for the tournament.

More information can be found at:

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #379 on the Fortune 500 and has over 25,000 employees worldwide. For in-depth information about Jarden, please visit