The Ultimate Fishing System Just Got an Upgrade

Fishing has never been the same since Lowrance introduced the Ultimate Fishing System. Anglers everywhere find, see and catch more fish thanks to the game-changing technology and full suite of tools the industry leader provides. Lowrance recently rolled out the next generation of the Ultimate Fishing System and it is taking things to the next level. Here’s the new lineup:


The HDS PRO chartplotter/fishfinder is the heart of the Ultimate Fishing System, offering full networking and bow-to-stern boat control spanning trolling motors, autopilots, engines, radar, communications, and connectivity and control of shallow water anchors. The new HDS PRO introduces two new chart overlays for ActiveTarget Scout mode and Ghost 360. Additionally, the HDS PRO reintroduces the 10-inch display, an angler favorite, with a new form factor and aspect ratio, delivering a better screen in a new package. The new unit is also available in 9-inch, 12-inch and 16-inch display sizes.

HDS PRO offers complete bow to stern control on a SolarMAX™ HD touchscreen, which provides stunning sonar images of fish and structure from the Active Imaging HD and ActiveTarget 2 Live Sonar technologies, along with incredible detailed chart information that is easy to see from any angle, in direct sunlight and through polarized lenses – a real difference on the water.

ActiveTarget™ 2

ActiveTarget 2 is the next generation of the award-winning ActiveTarget live sonar that was unveiled in 2020 and quickly became a mainstay for the world’s best anglers and professionals of Major League Fishing. Active Target 2 provides higher-resolution views of fish movement and structure and enables anglers to quickly recognize if lures and techniques are working in real-time allowing them to make adjustments to get fish to strike. It delivers a smoother and more consistent image across the entire range, with full live-action picture in Forward, Down and Scout views. The biggest advantage of the new live sonar is the improvement of distance and clarity – anglers can now view excellent detail at 150 feet. Additionally, HDS PRO allows for the use of two systems at the same time giving even more views simultaneously with 180 View, Scout Wide View and Forward and Scout split screen view.

Active Imaging™ HD

Rounding out the suite of products is Active Imaging HD, providing the clearest images of fish and structure from Lowrance® CHIRP sonar, SideScan and DownScan Imaging™. Additionally, a new FishReveal™ SideScan view is now available with a new S3100 Sonar Module, in addition to the already popular DownScan Fish reveal view, helping anglers easily identify fish targets to the sides and beneath the boat.

When it comes to the cartography, HDS PRO includes pre-loaded C-MAP® charts with full-featured vector charts, custom depth shading, high-resolution coastal coverage and 1-foot contours on more than 27,000 lakes across the U.S. and Canada along with the new chart overlay option, allowing you to view ActiveTarget Scout Mode or Ghost 360 trolling motor mode directly on the chart screen. For anglers that want to select their own chart, HDS PRO supports a wide range of third-party chart options, including C-MAP REVEAL™, Navionics, Florida Marine Tracks and more.

The new HDS PRO, ActiveTarget 2 and Active Imaging HD is available at select authorized retailers, as well as online, including For more information about Lowrance’s revolutionary fishfinding technology, visit