The True Size of the Sportfishing Market in America

FERNANDINA BEACH, Fla. — With more than 33 million anglers in the United States spending nearly $42 billion a year on their activities, sportfishing in America is big business. From the Atlantic to the Pacific Ocean and everywhere in between, anglers young and old spend money on equipment, boats, travel, food, gas and more. But for those companies providing goods and services to sportfishermen, understanding precisely where those dollars are being spent has been elusive. That is until now.

For the first time, detailed market data are available. Southwick Associates, the outdoor industry’s leading research and survey firm, is offering its 2012 Size of the Sportfishing Market Report that presents the actual dollars spent on a wide range of detailed sportfishing product categories and even for top brands. The report identifies the true size of the fishing rod and reel market, as well as those for fishing line, lures, terminal tackle, fly-fishing gear, fishing electronics, ice fishing, fishing apparel and other key equipment categories within the sportfishing market.

“Understanding how and where fishermen spend their money can help businesses and organizations better position themselves to serve this lucrative group of consumers,” says Rob Southwick, president of Southwick Associates. “Our intention is to help sportfishing businesses better understand the U.S. sportfishing market and improve not only their business performance, but to provide the products anglers want.”

Southwick Associates utilizes proprietary market data from their own research combined with the most recent data from the U.S. Fish and Wildlife Service and other key government sources to compile the report.

The 2012 Size of the Sportfishing Market Report is the latest in a series of market reports being made available by Southwick Associates. Also available for sale are:

The 2012 Size of Hunting Market Report, which provides data on the actual dollars spent by hunters on product categories such as traditional rifles, tactical rifles, handguns, shotguns, muzzleloaders, air rifles, ammunition types, bowhunting, decoys, game calls, optics, handloading and more.

The 2012 Size of Firearms and Ammunition Market Report, which examines how much money is spent on the total rifle market including sales of traditional rifles versus tactical or modern sporting rifles (MSR), as well as total sales of handguns, shotguns, muzzleloaders, air rifles, rifle ammunition, handgun ammunition and shotgun ammunition.

The 2012 Size of the Recreational Shooting Market (coming this fall!), a report produced with the cooperation of the National Shooting Sports Foundation (NSSF) that provides insight into the actual numbers of participants and dollars spent on shooting handguns, rifles, shotguns and other types of firearms, as well as archery, handloading, types of ammunition purchased and more.

For pricing information or to purchase any of Southwick Associates’ market reports, contact John DePalma, with Brand Intelligent, at or 303-552-8454. More information can also be found on