San Antonio, TX – Livingston Lures announced the launch of the Rick Clunn Collection, featuring 11 high-performance lures rigorously tested, refined, and personally endorsed by bass fishing legend Rick Clunn.
A four-time Bassmaster Classic champion with a career spanning more than five decades, Clunn is widely regarded as one of the most innovative and enduring figures in professional angling. Known for his mastery of environmental cues, strategic adaptability, and integration of emerging technologies, Clunn has stayed at the forefront of the sport across generations.
The Rick Clunn Collection captures that legacy of excellence. Each lure in the lineup benefits from Clunn’s extensive knowledge and on-water validation, ensuring tournament-level reliability for anglers of all skill levels.
At the heart of the collection is Livingston Lures’ proprietary EBS™ (Electronic Baitfish Sound) Technology, which electronically replicates the actual biological sounds of distressed baitfish, going beyond conventional rattles. This natural acoustic enhancement creates a multisensory trigger, dramatically improving strike rates by attracting fish from greater distances, especially in high-pressure fisheries or low-visibility conditions.
“The power of the pause is what brought me to Livingston Lures,” said Rick Clunn. “When a lure stops, it creates a moment of vulnerability that triggers a predator’s instinct to strike. Livingston Lures are the only lures that combine that critical pause with the natural sound of a baitfish in distress. That added element transforms Livingston Lures into something truly multidimensional.”
The Rick Clunn Collection is available now through authorized Livingston Lures dealers nationwide and online at LivingstonLures.com.
Sales Contact
Erick Arnoldson
VP of Sales
1-210-410-2041
Erick.Arnoldson@LivingstonLures.com
About Livingston Lures
Livingston Lures utilizes the science of natural baitfish sounds in every lure to produce results. The company is the pioneer in EBS™ Technology, which replicates authentic baitfish sounds to match the hatch and help anglers catch more fish in any condition. Headquartered in San Antonio, Texas, Livingston Lures combines scientific research, angler expertise, and innovative design. For more information, visit www.LivingstonLures.com.
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