Svivlo and Foundation Outdoor Group [recently announced] a strategic collaboration built around a redefinition of premium baitcasting performance — one measured across a full day of fishing, not a single cast. Foundation Outdoor Group is now offering the full Svivlo product line at MudHole.com.
For years, premium baitcasting has meant more tuning, more braking options, and more management from the angler. Backlash has been normalized. Vigilance has been mistaken for skill.
Svivlo rejects that standard.
If performance shifts every time conditions do, it isn’t premium.
Two Reels. One Performance Standard.
Svivlo Draken ONE — All-day consistency you barely notice.
Draken ONE is a compact, balanced reel built for fishing where tempo, repetition, and variation define the day. It preserves casting predictability as rhythm changes during long sessions, frequent lure switches, and shifting conditions — whether you’re targeting bass, perch, or multi-species action.
Svivlo Genesis ONE — Built for power fishing you can trust.
Genesis ONE is Svivlo’s larger reel, designed for heavier lures, harder pulls, and fish that demand pressure. It stays predictable under load, so power fishing for pike, musky, walleye, or heavier trout setups doesn’t become constant management.
Both reels are engineered to stay stable as real fishing variables change, shifting backlash from the center of the experience to the periphery. Skill remains, but vigilance no longer defines the cast.
Availability
Svivlo Genesis ONE and Svivlo Draken ONE are now available at:
Executive Perspectives
Hunter McKamey, Vice President, Foundation Outdoor Group
“Svivlo reels offer anglers more time to focus on fishing and less on managing equipment. Whether building custom rods or selecting gear for specific challenges, our customers expect excellence. We are proud to bring these reels to anglers across the U.S. and the world.”
Patrik Zander, Founder & CEO, Svivlo
“The industry has normalized interruption — the setup ritual, mid-session adjustments, constant monitoring. True premium performance doesn’t depend on managing instability. With Draken ONE and Genesis ONE, anglers can focus on fishing, not correcting.”
Early Retail Response
One Mud Hole retail showroom employee shared:
“We’ve already sold two in the first two days. Once a customer demos the Svivlo reel, they’re hooked. And, they look amazing in our showroom too!”
Once anglers handle and cast them, something changes: the ritual fades, interruptions drop, and the day holds together.
About Foundation Outdoor Group, Inc.
Foundation Outdoor Group, Inc, stands at the forefront of the fishing industry as the undisputed global leader in fishing rod and tackle crafting components, supplies, equipment, and instruction. With 15 international industry awards, and an extraordinary and diverse portfolio of renowned brands, including Mud Hole Custom Tackle, American Tackle, MHX, Custom Rod Builder (CRB), and ProProducts, Foundation Outdoor Group has established its presence on three continents, offering exceptional products and services to anglers in both direct-to-consumer and business-to-business markets worldwide. Foundation Outdoor Group’s unwavering commitment to innovation, craftsmanship, and customer satisfaction has revolutionized the fishing experience, catering to enthusiasts of all skill levels, from beginners to seasoned pros.
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