COLUMBIA, S.C. – New to ICAST 2022 was the addition of the Anglers’ Choice Award where the angling community was invited to cast their vote on the best product coming out of ICAST – and vote they did. After earning strong respect and winning the coveted Best of Freshwater Hard Bait Category award at ICAST in Orlando for its unique build and memorable name, the Berkley Slobberknocker claimed the throne earning the first ever ICAST 2022 Anglers’ Choice Award.

After countless hours spent on the water and in the Berkley Labs with world-class scientists, the Slobberknocker was born. This bait features an innovative through-head design that is completely unique to other bladed jigs. Backed by science, this fine-tuned bait design not only delivers a consistent vibration but is also perfectly suited to come through heavy cover while staying engaged.

“The team at Berkley Labs has worked so hard at innovating and truly making our baits the best on the market – and that’s what they did here with the Slobberknocker,” said Jon Schlosser, Berkley’s Senior Vice President of Marketing. “Our team was committed to scientifically fine-tuning this bait so it would deliver the performance we were looking for, so to see it getting the love and respect it deserves is truly remarkable. I could not be prouder of our team and this award.”

In addition, the Slobberknocker features a chip-resistant paint finish and a sticky sharp Fusion19 hook. With 12 premium forage matching colorways to choose from, this grand combination makes the new Berkley Slobberknocker the ultimate solution when it comes to fishing bladed jigs.


  • Innovative Head-to-Blade connection design
  • Hand-tied, PowerBait infused silicone skirt
  • Talon style trailer keeper keeps bait secure without tearing
  • Premium color selection
  • Sharp and stout Fusion19 hook
  • Chip resistant paint finish

Berkley Slobberknocker

Sizes: 3/8oz • 1/2oz

Colors: BL Special • Green Pumpkin Shad • Green Pumpkin • White • Bama Bream • Coleslaw • White Chartreuse • Herring • Golden Shiner • Fire Craw • Bruised • Hot Craw

MSRP: $13.99

Available: September 2022

To learn more about Berkley Slobberknocker, click here.

About Pure Fishing

Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.