The Berkley Stunna Is A Winning Bait

COLUMBIA, S.C. — Hank Cherry is the best in the business when it comes to getting the most out of a jerkbait when bass fishing. His collaboration with the Berkley scientists produced one of the hottest baits in bass-fishing history: the new Berkley Stunna. The Stunna played a crucial role in Cherry’s 2021 Bassmaster Classic performance as he became just the fourth angler to win back-to-back Bassmaster Classic titles.

Born from Cherry’s vast knowledge of jerkbait techniques and the unparalleled design expertise of the Berkley bait team, the Stunna has all the characteristics needed for a jerkbait to fool even the most-pressured and least-aggressive fish. With increased action, casting distance, Fusion 19 treble hooks and durability all at the forefront of the design, the Stunna also delivers a unique and slow sink rate to trigger even more bites.


  • Excels when jerked, twitched or with sweep-and-pause retrieves
  • Maximum darting action with easy 180-degree head turns and side flash when fished aggressively or jerked
  • Natural, slow sink when paused to entice less-aggressive fish
  • Dual brass weight paired with tungsten weight transfer for maximum casting distance
  • Equipped with ultra-sharp, medium-shank EWG Fusion19 hooks
  • +1 model features a protruding billow to allow for increased dive depth
  • Twice the bill strength of other jerkbaits
  • Available July 2021



  • Dive Depth: 3 to 6 feet
  • Weight: 1/2 ounce
  • Hook Size: 6
  • Sink Rate: 8 seconds per foot
  • MSRP: $14.99

112 + 1

  • Dive Depth: 6 to 10 feet
  • Weight: 1/2 ounce
  • Hook Size: 6
  • Sink Rate: 8 seconds per foot
  • MSRP: $14.99


Hankie Pankie • MF Tennessee Shad • Northern Lights • Perch • Phenom • Silver Dolla • Stunna Shad • Stone Cold • Stealth Shad • Table Rock • Black Gold • Blaze • Bronzeback • Shad Fillet


Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, Berkley®, Fenwick®, Gulp!®, Hardy®, PENN®, Pflueger®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik® and more. Additional information can be found at