The All-New Universal Bait Station From Frabill

COLUMBIA, S.C. — Frabill’s Universal Bait Station offers a durable-yet-portable option for chasing the bite with live bait, wherever the adventure takes you. Ideal for both freshwater and saltwater pursuits, the Universal Bait Station will keep bait fresh.

This soft-sided cooler is rugged enough to withstand the elements. Insulated to keep up to 8 quarts of water and bait cool, the bait station is also compact enough to chase the bite. A battery-operated, side-mounted aerator ensures plenty of oxygen to keep bait lively, and a generously sized, quick-access bait door on the lid allows for easy, efficient access. There’s even a mesh side pocket for stowing extra tackle or gear. The Universal Bait Station sports a molded non-slip waterproof base to keep it in place. For added versatility, the Bait Station is great for fresh, frozen, or live bait and can even hold up to four Plano Stowaway tackle boxes.  It even works great as a cooler for beverages and food.


  • Insulated, waterproof interior keeps bait fresh
  • Battery-operated aerator includes hose and stone (batteries not included)
  • Durable molded, non-slip base
  • Easy-access bait door on lid
  • Mesh side pocket
  • Holds up to four 3600 StowAways
  • MSRP: $59.99
  • Available: December 2021


Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, Berkley®, Fenwick®, Gulp!®, Hardy®, PENN®, Pflueger®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik® and more. Additional information can be found at