I like to call the FTR Buyers Guide the Google of our trade.
When a tackle shop owner needs to track down who makes a certain product, who distributes a brand in their area, or which rep covers their territory, this is where they go looking. Every year, retailers tell me the same thing: they keep the Buyers Guide close all year long, on the counter or under it, and they reach for it again and again.
That’s why all of us here at FTR care so much about getting it right. The guide is only as good as the companies in it and the retailers who receive it, and this post is for both of you.
Manufacturers, wholesalers and reps: take a few minutes before October 7 to make sure your listing is current. Retailers: make sure you’re on our mailing list so the new guide lands on your desk.
Thank y’all for being part of this with us.
P.S. If you still like picking up the phone and talking to a real person (so do we), call Trisha at 206-419-2630. Rather type it out? Email FTRBG@fishingtackleretailer.com.
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Calling allManufacturers, Wholesalers & Reps
Is your company in the 2027 Buyers Guide?
The 2027 FTR Buyers Guide runs in FTR’s Nov/Dec issue and lives online at FTRBuyersGuide.com all year. It puts your company in front of the tackle retailers and marine dealers who are actively looking for products, brands, distributors and business partners, in print and online.
Listing deadline is October 7. Get your listing in or updated by then to make sure it’s right in the printed guide.
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Is your company already listed? Look yourself up the same way a retailer would.
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Already listed? Log in and make sure your contacts, brands and categories are current.
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Your 2027 Buyers Guide is on the way.
We’re putting together the 2027 FTR Buyers Guide with you in mind. It arrives in the Nov/Dec issue of FTR, and it’s built to earn a spot on your counter for the whole year.
- One place to lookNew products, brands, distributors and manufacturers’ reps, all together.
- Searchable 24/7Need someone fast? The online Buyers Guide is always open.
- Sign up again anywayYou won’t be duplicated, and it keeps FTR coming to you for the next three years.
Keep the Buyers Guide handy. You never know who you’ll find.
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