Temple Fork Outfitters (TFO) started out seeking to build an intense line of bass rods with specific and exciting techniques in mind. They strived to build the consumer a lineup of rods that took specific techniques to the next level. After several years of testing, and dozens of arguments with their pro staff, they ended up realizing that an angler that is coming into your shop to buy a $279 bass rod already knows what tool they want! Experienced retailers can strive with Resolve Bass by simply putting the action and length in the customer’s hand rather than fight the endless battle of, “That rod isn’t right.”
TFO has long tried to speak to anglers a little differently than most brands in the category; the Resolve Bass lineup is another evolution in that conversation. The arguments they spoke about were the constant reminders that regardless of the label on the rod, each pro was going to fit the rod to their needs and their requirements. TFO was quickly reminded that each experienced bass fisherman looking to buy has the knowledge and experience to know their own style, or at the very least, believes they do.
“Resolve Bass reminded us to listen to our anglers instead of talking at them.” – Ross Evans, National Sales Manager, TFO Rods.
The Resolve Bass Lineup is an exceptionally solid buildout starting with high-performance blanks utilizing Toray’s T1100G caron fiber; a revolutionary new material that is comprised with High Modulus and High Tensile strength fibers. This combination allows engineers to fine-tune specific areas of the blank’s stiffness without added weight, which translates into incredible feel, sensitivity, and durability.
The incredibly strong and revolutionary blank is partnered with Sea Guide Marine Grade Stainless tangle-free guides with Silicon Nitride inserts—the hardest, lightest inserts currently available. The reduced weight of these guides further increases blank performance. Finally, we used Sea Guide XCSS & XSS feel-through reel seats to make the fit and finish perfect. These reel seats offer a nonslip ergonomic design for better handling and reduced fatigue on the angler. The unique hoods increase reel stability and make the rod feel like it is worth twice the cost.
All of that technology comes together with a nine-rod series of different lengths and actions that will fit anglers in every state in the U.S. and every waterway that bass live in. It comes with six casting rods and three spinning rods. If your customer is looking to buy an advanced bass rod, they likely have already experienced the “wrong rod.” Hopefully you can just show them their perfect rod right out of the gate. They know which species, line choice, bait choice, and lure weight combine to make the perfect fit for them; perhaps you can sell them the rest at the same time.
No two situations are the same, and TFO hopes to remind anglers and retailers alike that they have crafted skills from many years on the water, filled with both incredible highs and frustrating lows. Let’s collectively remind them that they know what they want, and they have the right skills to make those choices.
TFO has crafted a lineup of highly specialized tools, they show the consumer the action and length they want and let them tell you what they want to use it for. TFO has attempted to Resolve to help you find your customer the right tool for a sound price, their version of that perfect tool, not yours and not TFO’s.
For more information and to inquire about becoming a TFO dealer, please contact email@example.com.