Outdoor industry marketing agency TBA Outdoors is expanding its influence with the organization’s podcast aimed at helping outdoor brands grow and connect with their customers. Hosted by TBA Outdoors President, Todd Fuller, the Behind the Brand series features monthly guests including outdoor brands business owners discussing a myriad of topics that relate to brand-building in the outdoors world specifically.
“Here at TBA Outdoors, we are a band of marketing brothers and sisters who are fully immersed in the outdoors,” says Fuller. “We don’t just work outside, we live outside. Thus, we believe we have a unique advantage. As a subsidiary of Brandon, we possess the niche category experience and insights that brands are looking for — with all of the horsepower and tools of a ‘big agency.’ Join us as we share our passion for the outdoors, our clients and TBA Outdoors’ vision for connecting outdoor brands with their tribe.”
With more than a dozen podcasts since its inception, the Behind the Brand series has explored topics including the latest trends in water sports/lifestyle, the opportunities the COVID-19 era presented for the outdoors industry, a 10-year celebration of America’s most versatile propane cooker/TBA Outdoors client, FIREDISC Cookers; Dr. Guy Harvey and daughter (Jessica) discuss ocean conservation as well as their opportunity to compete as father and daughter in the Offshore World Championship; and Captains Jon Cooper and Quinton Dieterle (“Q”) discuss the Contender Boats factory team’s road to winning the Quest for the Crest sailfish tournament and the coveted burgundy jacket.
Episodes are available on Soundcloud and iTunes. Follow along on the TBA Outdoors Behind the Brand podcast page for episode descriptions and a complete collection of video episodes.
TBA Outdoors has niche category expertise and has been the driving force behind many national brands including Contender Boats, Outdoor America, FIREDISC Cookers, Heybo Outdoors, BOTE Boards, Fish Hippie, Williams Knife Co. and frogg toggs, developing and delivering tangible results that positively impact business in the outdoor industry.
To inquire about being a guest on the TBA Outdoors podcast, contact Todd Fuller at [email protected]. For more information about TBA Outdoors, visit TBAoutdoors.com, like us on Facebook or follow us on Instagram.
About TBA Outdoors
TBA Outdoors is a subsidiary of Brandon specializing in the outdoor industry. With more than 100 members globally, the TBA Outdoors team doesn’t just work outside, they live outside, providing a unique advantage and niche lifestyle experience. TBA Outdoors is headquartered in Orlando, Fla., with offices in Charleston, S.C.; Myrtle Beach, S.C.; and Charlotte, N.C. As one of only 24 certified and accredited brand strategist agencies in the United States, TBA Outdoors is results-driven, digital-minded, and has powered successful programs and campaigns by aligning clients’ business objectives with creative brand strategies. This team of experts is out in the field or on the water generating corporate marketing strategies and revolutionary business-building ideas for outdoor clients.