Hudson, WI – Striker, a trusted leader in premium ice fishing apparel, proudly announces the launch of the Limited Edition Coors Light Suit, a collaboration with Coors that blends legendary branding with cutting-edge ice fishing performance technology. This exclusive gear is designed for anglers who embrace icy adventures and delivers unmatched functionality, safety, and style.
“The Coors Light Suit is a true celebration of the angler lifestyle, combining the best of Striker’s innovation with the iconic Coors Light brand,” says Richard Pata, Striker Marketing Manager. “Whether you’re dropping a line or raising a can, this suit lets you fish in style while keeping you warm, safe, and ready for any frosty adventure.”
The Coors Light Suit jacket is equipped with Sureflote® flotation assist technology, PrimaLoft® Black insulation for warmth, and Hydrapore® waterproofing. It includes fleece-lined pockets, reflective elements for low-light safety, adjustable cuffs and hood, pit zips for ventilation, and magnetic storm flaps for easy wear. Functional additions like Line Cutterz™ zipper pulls, bottle openers, and D-rings make every outing convenient.
The Coors Light Suit bibs feature Sureflote® flotation assist, reinforced knees and seat panels for durability, and adjustable suspenders for a secure fit. They also include fleece-lined pockets, snap-on hand wipe towels, magnetic storm flaps, and an inseam adjustment system for optimal sizing. Built to withstand the elements, they offer warmth with PrimaLoft® Black insulation and Hydrapore® waterproofing. MSRP: Jacket: $299 | Bib: $299
Available in limited quantities, the Coors Light Suit combines premium materials with iconic branding, ensuring both safety and standout style. Don’t miss this one-of-a-kind collaboration—once it’s gone, it’s gone for good.
For more information, visit Striker Coors Light Suit or email kadegewanter@darbycommunications.com.
About Striker
Striker was founded in 2009 to provide premium technical apparel for snowmobilers before shifting its focus to the fishing industry. Known for introducing the first ice fishing suits with Sureflote® flotation assist, Striker has since expanded to offer a wide range of apparel for all fishing and marine activities. With a commitment to innovation, quality, and comfort, Striker continues to serve anglers nationwide with industry-leading products designed for every adventure. You can learn more at https://strikerbrands.com/ or follow on social @strikerbrands.
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