The Business Magazine of the Fishing & Marine Industry

Strike King Signs On As Bassmaster College Title And Supporting Trail Sponsor

BIRMINGHAM, Ala. — South Carolina-based lure company Strike King, part of Rather Outdoors, has signed on as the 2022 title sponsor for the Bassmaster College Series and will also serve as a new supporting sponsor for the entire Bassmaster Tournament Trail, B.A.S.S. officials announced today.

“This season the Bassmaster College Series enjoyed unprecedented coverage and interest, and we are thrilled to see what the 2022 season will bring,” said B.A.S.S. chairman and CEO Chase Anderson. “We are excited to partner with Strike King to continue growing the popularity of college fishing and then supporting these anglers and providing more avenues to compete as they move through the tournament ranks.
“There are already former College Series National Champions and College Classic Bracket competitors sprinkled throughout the Bassmaster Elite Series and Bassmaster Classic field. It’s likely just a matter of time before the majority of the Elite field will have some kind of experience in our youth programs.”

The Bassmaster College Series events have been an incredible tool for encouraging youth fishing participation across the country, and they’re beginning to have a pronounced effect on the highest levels of professional bass fishing. Since B.A.S.S. started the circuit in 2013, there has been a 97% growth in the number of participating schools and clubs at the college level.
When registration for the 2022 Bassmaster College Series opened in early December, the 250 boat field for each of the four regular-season tournaments filled in just one day.

“We believe one of the most powerful sources of influence and change in fishing lies with this generation of passionate and dedicated high school and collegiate anglers,” shared Strike King CEO Ken Eubanks. “We are devoted to supporting them as they blaze new trails in our industry.”

As a Supporting Sponsor for the Bassmaster Elite Series, St. Croix Bassmaster Opens Series, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship and the grass-roots TNT Fireworks B.A.S.S. Nation regional and championship tournaments, Strike King will also enjoy exposure in Bassmaster and B.A.S.S. Times magazines and on Bassmaster LIVE, which is broadcast and streamed on the FOX Sports platforms.

The 2022 Strike King Bassmaster College Series will open its regular season at the Harris Chain of Lakes in Leesburg, Fla., Jan. 21-22 before stops in North Carolina, Arkansas and Michigan.

About Rather Outdoors

Rather Outdoors is a global outdoors corporation uniting some of the most recognizable brands in the fishing space. With historic and iconic brands such as Lew’s, Strike King, Quantum, Zebco, Fox, Matrix, Salmo, and Fox Rage, Rather Outdoors provides a wide assortment of fishing products worldwide to enhance anglers’ success and the enjoyment of outdoor pursuits.

About B.A.S.S.

B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 515,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website, TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, St. Croix Bassmaster Opens Series, TNT Fireworks B.A.S.S. Nation Series, Strike King Bassmaster College Series, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship, Bassmaster Kayak Series powered by TourneyX, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors Bassmaster Classic presented by Huk.