Strike King Unveils New Logo

Collierville, Tennessee – The new year brings new changes and new opportunities. Along those lines Strike King is excited to announce the recent update of their corporate logo. The arching “Strike King” logo continues but the “Lure Company” and “#1 In Fishing Lures” tagline beneath it have been replaced with a more modern, trendy logo that is comprised of 2 fish hooks in an oval “S” shape.

“Our brand has grown and transformed from a somewhat narrowly dimensioned product line into a multi faceted, lifestyle type of entity,” says Vice President of Sales and Marketing, Doug Minor. “From our surge into eyewear market, to our multi species lure offerings, to our apparel and accessories, today Strike King means so much more than just fishing lures and this has led us to rethink and redesign our age-old logo,” adds Minor.

That’s certainly not to say that developing and producing bass baits isn’t still front and center at Strike King. “We are very fortunate to have experienced growth in these other categories. However, our passion has always been and will always be bass fishing. That is what brought us to the dance and we will never neglect that,” says Minor. All approved versions of the new corporate logo are available in our pressroom on Please contact Mark Copley for access.