Strike King Expands Legendary Jerkbait Selection with New KVD Elite, Sinking Series

Columbia, S.C. – Adding depth to an already robust jerkbait collection, Strike King introduces the new KVD J300 Deep Sinking Jerkbait and an even wider color selection to the KVD Elite Jerkbait line up.

The KVD Elite Jerkbait is tournament ready right out of the package with upgraded Mustad Triple Grip hooks and premium paint finishes. It maintains the action of the legendary Strike King jerkbaits.

“I am really excited to bring my KVD Elite Jerkbait series into the 200 and 300 Deep bodies. We spent a lot of time tweaking these colors to make them the best they could be. With my signature Mustad Triple Grip Hooks already on the baits, these are tournament winners right out of the package!” says Kevin VanDam, MLF Bass Pro Tour Angler.

The new KVD J300 Deep Sinking Jerkbait allows you to fish a jerkbait in depths that no other jerkbait can get to. Watch it sink down on your forward-facing sonar until it gets to the depth you desire, then start ripping it back to the boat and watch the fish go crazy. The jerkbait is weighted perfectly to sink nearly 0.5-feet per second and maintains the amazing erratic action of the standard KVD 300 Deep Jerkbait.

“I’ve spent a lot of time playing with the KVD J300 Deep Sinking Jerkbait and utilizing weights to allow me to fish deeper. We’ve added some weight to the new KVD J300 Deep Sinking Jerkbait without compromising the action of the lure. I can watch it sink right down to fish on my Humminbird LIVE that I could never reach with a jerkbait… until now!” says Mark Zona, host of Zona’s Awesome Fishing Show and co-host of Bassmaster Live.


KVD Elite J200 & J300: $14.99

VD J300 Deep Sinking Jerkbait: $11.99

About Rather Outdoors

Rather Outdoors is a global outdoors corporation uniting some of the most recognizable brands in the fishing space. With historic and iconic brands such as Lew’s, Strike King, Quantum, Zebco, Fox, Matrix, Salmo, and Fox Rage, Rather Outdoors provides a wide assortment of fishing products worldwide to enhance anglers’ success and the enjoyment of outdoor pursuits. To learn more about the Rather Outdoors brands, visit