Stick Jacket® Fishing Rod Covers Launches a New Website

New Lenox, IL.— Orin Briant, INC., home of the world’s best fishing rod cover, would like to invite you to explore its new website.  The focus of the webpage is on the designer colors & popular sizes offered by the makers of Stick jacket®.  The site has been developed for optimal performance across platforms including PC’s, tablets and smartphone and includes quality photography that makes the colors pop as they do on display or in a boat.

Navigation on the site is easy with links to additional information and images throughout.  Images go from thumbnail to full size with a click.

  • In the FAQ section, we provide unique methods to help customers and retailers select the best size Stick Jacket to fit their favorite fishing rods.
  • The Colors-Sizes section presents a comprehensive look at nineteen designer colors offered by size.
  • Our new Dealer Only section is available to registered dealers.  In this section we will provide dealers with wholesale pricing, order forms, suggested orders and other helpful documents.
  • The new Online Wholesale Order Form lets dealers create orders online and submit to customer service. 
  • With the new Retailer Lookup and mapping tool, customers will be able to find the Stick Jacket retailer closest to them by using the powerful search and sorting options.  These new search features will help us drive retail customer traffic to all of our valued, local, Stick Jacket tackle shop partners.
  • “The Buzz” will feature a monthly blogs that will keep you informed of upcoming shows, events & things just for fun.

“At Orin Briant, INC., we are determined to share our knowledge with you and make the buying experience fast and easy.  Optimized for speed, the new photography & dealer tools does just that,” said company owner Ronnie Bordwine.  “Our customer service doesn’t end with the webpage.  It is our priority to ship orders complete and make the next truck out.”

Located in the Chicago area, Orin Briant, INC (OBI), your Stick Jacket Company, began operations in 2004.  It is the premier manufacturer of fishing rod covers and accessories.  OBI believes the life blood of retail dealers is new product offerings.   They keep their product mix fresh with NEW DESIGNER colors every year of two.   For additional information, write: Orin Briant, INC, 246 Stone CT, New Lenox, IL 60451; call  1-779-206-2800; or visit the company’s new website at