The SteelShad Fishing Company is proud to announce that it has received U.S. Trademark Registration No. 6021838 protecting the unique shape of the Original SteelShad Lure. The Original SteelShad is now available in the largest retailers in the United States and has firmly established its place in the Angler’s tackle box as a must-have fishing lure.

Kevin Lewis, CEO of SteelShad, comments, “We are proud to receive U.S. Trademark Protection for the perfect shape of the original SteelShad lure.  We believe SteelShad to be one of the greatest fish-catching lures of all times and this protection further bolsters us towards that goal!”

Stephen Price, President and CFO of SteelShad, commented, “We have expanded the SteelShad Lure into many terrific sizes and amazing colors.  Each Series of SteelShad incorporates that unique shape and weight to achieve maximum vibration and perfect action triggering all types of gamefish to bite it.  Pick out the perfect size and color of SteelShad for your local lake, river or ocean and get ready for some fish-catching fun!”

Jay Yelas, Hall of Fame Bassmaster Elite Series angler and former Bassmaster Classic Champion, added, “The SteelShad is an awesome lure because so many species of gamefish will eat it!  I keep one tied on because when fishing gets tough, they will bite the SteelShad!”

SteelShad makes fishing simple, easy and fun.  The SteelShad fishing lure was designed and perfected by Anglers and Guides whom are on the water every day.  Captain Steve Niemoeller of SteelShad is a full-time fishing guide in Florida and he says, “Once you catch your first trophy fish on a SteelShad, it’s hard to go back to other baits.”  Together, we are bringing innovative SteelShad fishing lures, rods, reels and other gear to Anglers nationwide.