St. Croix’s Dedication to Specialization Carries over to Sales & Service

Park Falls, WI – Success in the outdoors industry cannot be painted in broad brush strokes – rather, it requires intelligent, precision touches of the canvas. And nowhere is this truer than in the combined art and science of selling premium fishing rods. A single rod can’t be everything to everyone, nor in every part of the world. With this mind, St. Croix Rod partners with regionally specialized sales and marketing professionals to offer the perfect blend of products for the area.

And now, to St. Croix’s ledger of premium representation, they add fishing industry veterans Sokol and Associates to manage the Colorado, Utah and New Mexico territory, and Nile Flickfinger to blanket Alaska.

“We look at every territory as unique,” says St. Croix Director of Sales Jeff Crockett. “Each has its own intricacies requiring ideally matched representation to support the specific needs of the region. Sokol and Associates and Nile Flickfinger will give us that specialization.

“Knowing that we have the ‘Best Rods on Earth,’ why would St. Croix settle for anything less than the best rep groups in their respective regions?”

Sokol and Associates is headquartered in Minneapolis, Minnesota, but despite their geographical distance from the southwest, the group is powerful in Colorado, Utah and New Mexico. St. Croix Rod will be a tremendous addition to their already strong portfolio of fishing brands.

Alaskan born and raised, Nile Flickfinger breathes the Anchorage air and fully appreciates the needs of area retailers, as well as the anglers. Who better than a red-blooded Alaskan to service such a unique territory? St. Croix thinks no one.

The recent appointments are directly related to St. Croix’s steady growth. “As our brand continues to expand, so must our level of service to both new and existing customers,” says Crockett with a keen eye toward the future.

About St. Croix Rod
St. Croix Rod is a family-owned manufacturer of high-performance graphite and fiberglass fishing rods headquartered in Park Falls, Wisconsin. The company offers a complete line of premium, American-made fly, spinning and casting rods under their Legend Elite®, Legend® Xtreme, Legend Tournament®, Avid Series®, Premier®, Wild River®, Tidemaster®, Imperial® and other trademarks through a global distribution network of full-service fishing tackle dealers. The company’s mid-priced Triumph®, Mojo Bass/Inshore/Surf, Eyecon® and Rio Santo series rods are designed and engineered in Park Falls, Wisconsin and built in a new, state-of-the-art manufacturing facility in Fresnillo, Mexico. Founded in 1948 to manufacture jointed bamboo fishing poles for a Minneapolis hardware store chain, St. Croix has grown to become the largest manufacturer of fishing rods in North America.