St. Croix Rod Hits Goal in Under 4 Hours

PARK FALLS, Wisc. – Using the physical and social aspects of fishing, Casting for Recovery (CfR) has helped deliver healing to over 11,000 women battling breast cancer since the organization was founded some 26 years ago.

A not-for-profit 501 (c)(3) organization, CfR relies on donations from individuals, foundations, companies, and other organizations to provide therapeutic outdoor retreats at no cost to participants. The demand is high. “Unfortunately, we have many more applicants for each retreat than we can facilitate,” says CfR CEO, Faye Nelson. “So, we are constantly looking for ways to expand our reach to serve and help even more women.”

Earlier this month, St. Croix Rod and the greater angling community stepped up to raise $50,000 for CfR. A special run of 500 Limited Edition Casting for Recovery St. Croix rods were put up for sale at 7:00 AM on Saturday, October 1, and were sold out before noon.

“It was incredibly gratifying to see the angling community rise up and support Casting for Recovery in the way it did,” says St. Croix Vice President of Marketing, Jesse Simpkins. “I’m very proud of our entire team here at St. Croix… our leadership team who pledged full support for this project, our people who crafted these beautiful rods, and our marketing team who executed the plan to promote this program. But I’m most proud to be a part of this wonderful community of anglers who stepped up and bought these rods which, ultimately, will result in $50,000 of much-needed revenue for Casting for Recovery so they can expand their critical mission of helping to support even more women battling breast cancer.

“St. Croix is a family-owned American company that’s widely known and loved for handcrafting rods that give anglers the upper hand on the water,” Nelson continues. “CfR is extremely appreciative of St. Croix’s creativity and will in putting this special campaign together, as well as its ongoing partnership and support. We’re also humbled by the show of support by the passionate anglers who bought these special CfR St. Croix rods. Each one of them are supporting real women currently battling breast cancer, breast cancer survivors, their families, and their communities. It’s a wonderful example of the compassion and camaraderie that we as anglers possess, and we’re very grateful for the support.”

About St. Croix Rod

Headquartered in Park Falls, Wisconsin, St. Croix has been proudly producing the “Best Rods on Earth” for nearly 75 years. Combining state-of-the-art manufacturing processes with skilled craftsmanship, St. Croix is the only major producer to still build rods entirely from design through manufacturing. The company remains family-owned and operates duplicate manufacturing facilities in Park Falls and Fresnillo, Mexico. With popular trademarked series such as Legend®, Legend Xtreme®, Victory Avid®, Premier®, RIFT, Imperial®, Triumph® and Mojo, St. Croix is revered by all types of anglers from around the world.

About Casting for Recovery

Casting for Recovery (CfR) provides healing outdoor retreats for women with breast cancer at no cost to the participants. CfR’s retreats offer opportunities for women to find inspiration, discover renewed energy for life, and experience healing connections with other women and nature. The retreats are open to women with breast cancer of all ages, in all stages of treatment and recovery. For over 25 years, women from all walks of life have benefitted from CfR’s inspiring program model. Casting for Recovery is a tax-exempt organization under the 501(c)(3) section of the IRS.