St. Croix Fly Grows Sales Team

Chase Pritchett tapped to represent St. Croix Fly portfolio in the diverse Southeast Region.

PARK FALLS, Wis. – St. Croix Fly announces that Chase Pritchett will serve as sales representative in the Southeast U.S. states of Alabama, Georgia, Florida, South Carolina, North Carolina, and Tennessee.

Based in Chattanooga, Tennessee, Pritchett brings 16 years of fly-fishing-industry experience to the growing St. Croix Fly Sales Team. His experience includes guiding, retail sales, and distribution management in both fresh and saltwater markets in the Southeast Region.

“I operate in an exceptionally diverse region with high-quality warm-water, cold-water, and saltwater angling opportunities,” Pritchett says. “I’m really looking forward to putting my creativity and resources to work to drive awareness and expansion for the re-emerging St. Croix Fly brand throughout my territory. While St. Croix has been in the fly space for decades, its new team and exciting new products are squarely challenging the status quo. Few other fly rod brands can claim the heritage that St. Croix owns. Combine that with their technological, design, and manufacturing capabilities, and you’ve got something incredible brewing for the fly-fishing community. I’m proud to be a part of it.”

Pritchett graduated from Appalachian State University in 2007 with a degree in biology and immediately started guiding. “I really enjoy working and connecting with people,” he says. “Guiding has given me that while keeping my customer-service skills sharp and my fishing authenticity intact. Plus, I love reliving my own early fly-fishing experiences through my clients. It has kept my boots on the ground in this industry while developing my rep business. At the end of the day, I live the life of my customers, which adds real value to my work as an independent sales representative.”

St. Croix Fly Director of Sales, Zack Dalton, agrees. “The Southeast Region is home to diverse fisheries, exceptional angling opportunities, and an incredible dealer base,” Dalton says. “Finding the best talent – and dealers – to represent the brand is an important part of keeping our promise to anglers to offer them the Best Rods on Earth. Chase brings a level of passion and authenticity that matches that of our brand and our anglers. We’re stoked to have him onboard and have the highest confidence in his abilities to represent St. Croix Fly and the new products we’re so excited about and proud of to the passionate fly anglers of the Southeast.”

Pritchett officially assumes his responsibilities on November 1.

Interested in becoming a St. Croix Fly dealer? Email


At the core of our brand ethos lives a simple yet fierce conviction; we exist to create dynamic fishing tools that intuitively help you evolve as a caster and angler. Our focused philosophy continually questions conventional wisdom, inspires innovation, and drives our persistent pursuit of fly rod perfection. When you own a St. Croix — it’s more than just a rod, it’s a promise. It’s 75 years of hard-earned knowledge aimed at designing and building the Best Rods on Earth, so you can be at your best in your own persistent pursuit. Join our journey at