Source Outdoor Group Named Agency Of Record For Redfin Polarized

Madison, GA – Redfin Polarized is pleased to announce Source Outdoor Group of Gainesville, Georgia, as its Agency Of Record. In this role, Source Outdoor Group will be tasked with a wide range of responsibilities for the up-and-coming brand, including media planning, public relations, social media management, influencer management and creative design.

Source Outdoor Group has a diversified list of clients across the country. The firm is an industry-leading marketing-communications company known for building brands in the outdoor industry.

“I look forward to working alongside Source Outdoor Group in their effort to help build Redfin as a leader in quality eyewear,” said Hunter Johnson, Chief Executive Officer of Redfin Polarized. “As our integrated marketing partner, Source Outdoor Group will be tasked to translate the company’s growth strategies into marketing campaigns that drive results. We look forward to expanding our marketing capabilities through our new partnership with Source Outdoor Group.”

Redfin’s mission is to offer our customers the most innovative and finest eyewear that modern technology allows. Redfin Polarized is designed and built by a community of passionate outdoor enthusiasts.

“We are excited to work with Redfin Polarized through developing and executing strategies to further the growth of the brand,” said Aaron McCaleb, President/Owner of Source Outdoor Group. “We look forward to connecting consumers with their brand through meaningful marketing, content, and communication strategies.”


Utilizing state-of-the-art production methods and innovative lens technology, Redfin Polarized specialists meticulously forge marine-grade Swiss polymers into all of our hand-built frames at our factory in Northern Italy. Artisans handcraft our frames to provide consumers optimal style, function and fashion. Paired with Carl Zeiss Vision, Redfin Polarized offers the clearest lenses and durable frames for a product that will last a lifetime.