Source Outdoor Group Named Agency of Record for Lithium Pros

Knoxville, TN – Lithium Pros is pleased to announce Source Outdoor Group of Gainesville, Georgia, as its Agency of Record. In this role, Source Outdoor Group will be tasked with the responsibilities of public relations, influencer management, and media planning for the brand.

Lithium Pro’s mission is to create the highest power, ultra-lightweight lithium-ion batteries for racing, marine boating and the LSEV markets. With a staff loaded with talented engineers, machinists, and off-road competitors, Lithium Pros brings safe and reliable power to avid outdoor enthusiasts.

“I’m pleased to welcome Source Outdoor Group and their expertise in developing sound marketing strategies for growing our brand,” said Kevin Bennett, owner of Lithium Pros. “Source Outdoor Group will be entrusted with transforming the organization’s product initiatives into communications strategies to reach our ever-growing customer base.”

Source Outdoor Group has a diversified list of clients across the country. The firm is an industry-leading marketing-communications company known for building brands in the outdoor industry.

“We’re delighted to work with Kevin and Lithium Pros to evaluate, plan and implement marketing strategies that will assist the flourishing brand,” stated Aaron McCaleb, President of Source Outdoor Group. “We look forward to actively engaging consumers with their brand through impactful marketing, content and communication methods.”

For more information, please visit