SITKA Gear Selects Gunpowder, Inc. as Public Relations Agency of Record

DELAFIELD, WI. – Leading enthusiast lifestyle agency Gunpowder, Inc. is proud to announce the addition of SITKA Gear to the prominent list of outdoor and lifestyle brands it represents. As the new public relations agency of record, Gunpowder, Inc. will work with SITKA Gear on all earned media outreach initiatives, events, partnerships and activations, as well as commerce content and affiliate programs throughout the year.

Since 2015 Gunpowder has been making waves in outdoor and enthusiast categories providing expertise and creative guidance in marketing communications for its impressive and growing list of clients, including Pure Fishing, Academy Sports + Outdoors, Johnson Outdoors, Breeo, Uncharted Supply Co.,  and THOR Industries among others. The agency is committed to providing a unique and creative approach to its clients’ businesses and has leveraged this approach to realize significant growth over the last two years.

“SITKA is already one of the most iconic outdoor hunting gear brands in the industry—we’re not only huge fans of the brand, but we’re stoked for the opportunity to support a company and products we believe in,” said Ryan Chuckel, Gunpowder President. “Helping our clients reach their business goals and finding creative ways to tell stories is in our blood. With SITKA, as well as our other leading category clients in the outdoors, we get to merge our passion with our profession.”

SITKA Gear has pushed the boundaries of technical apparel since it began in 2006—elevating the standard by which all other outdoor gear is compared. SITKA’s innovative designs and commitment to the hunting lifestyle and wildlife conservation have led both novice and experienced outdoorsmen to choose SITKA for their next adventure. And, with new products reaching new categories, the brand is poised for substantial growth in the coming years.

“Our partnership with Gunpowder comes at an ideal time for SITKA. We have tremendous momentum as a brand with exciting new partnerships and product innovations on the horizon,” said Todd Barker, SITKA Marketing Manager. “The Gunpowder team has the reputation, experience, and a shared passion that will underscore SITKA’s position as a leader in technical hunting apparel and beyond.”

About SITKA Gear

SITKA Gear, based in Bozeman, Montana, created and leads the technical hunting apparel category. The company is recognized for its commitment to continually improving the life experience of the hunter and for its support of healthy ecosystems and wildlife populations. SITKA products work together in systems, and each piece is designed and tested rigorously in both the lab and the field. SITKA is owned by W.L. Gore & Associates, an advanced materials company well known for Gore-Tex™ fabrics and many other industry-leading innovations that provide durable comfort and protection to outdoor enthusiasts. Go to to learn more about how SITKA enhances the full life experience of the hunter.

About Gunpowder, Inc.

Since 2015 Gunpowder has been driving dynamic communications programs for some of the world’s most influential enthusiast brands including Humminbird, Minn Kota, Pure Fishing, Breeo, Uncharted Supply Co. and THOR Industries. The agency is built on a commitment to driving earned media coverage and social engagement with brand communities through a nimble, creative approach and by understanding how strong strategy and blue-collar work ethic can drive positive business results. The people of Gunpowder live, work and play with its clients’ products and services at the center of their lives. More information is available at