Short Strikes No. 18: Vomit, Trade Wars and Burger King

This week, Short Strikes returns with a visit to the Great American Pyramid, an inside look at your cheeseburger, and an update on the Canadian Trade War.

Down with the sickness

Bass Pro Shops is facing a lawsuit this week after a woman allegedly slipped and fell on a puddle of—ready for it?—vomit. The incident happened in Memphis, inside Bass Pro Shops at the Pyramid. According to WMCTV, the lawsuit states that the woman walked into the store, slipped and fell. The plaintiff is arguing that no signs, towels, mats, or other warnings were in place at the time; and that she can no longer “enjoy the normal pleasures of life.”

She’s seeking $140,000 in damages due to foot, shoulder, neck, back, and thumb pain, as well as emotional anguish and medical expenses.

The strike:  Short Strikes knows that $140,000 is almost enough to buy a kayak and a paddle from the Bass Pro Shops Pyramid.

Bass Pro Shops, per policy, declined comment on ongoing litigation.

Burger King Makes 240-percent profit when you order this

A recent Inc. article by Geoffrey James unearthed a savvy business move by McDonalds rival Burger King. In the piece, James estimates that Burger King is making at least a 240 percent profit for every single slice of cheese served on a Whopper. The move is disguised as customer service, but the profits are considerable. Here’s how it breaks down:

  • Burger King markets itself as the brand that lets you, “have it your way.”
  • Burger King presents the upsell as good customer service. “Would you like cheese with that?”
  • Burger King does not list prices on its register. Orders are placed using icons, so staff members simply press a cheese button.
  • Burger King hides the upsell on its receipts by including it in the overall price of the meal. Cheese is not itemized.
  • Burger King collects the cheese for their cheese.

The strike: When you do the math (11 million customers per day in 13,000 restaurants in 91 countries and 25 percent of those customers getting the offered cheese), Burger King is likely making well over $1.3 million per day selling cheese.

Short Strikes is waiting on a tackle company to figure out a product to upsell at that level.

Would you like hooks with that crankbait?

Trump’s Canadian Trade War

Canada is preparing to impose $16.6 billion in surcharges on U.S. imports in the wake of the Trump Administration’s decision to institute 25 percent tariffs on steel and aluminum from Canada, Mexico, and the European Union. Canada was previously exempt from steel and aluminum tariffs in the U.S.; however, the U.S. Department of Commerce is leveraging a trade law clause to lift the exemption as a “threat to national security.”

In 2018, 16.7 percent of U.S. steel imports came from Canada.

The strike: Earlier this week, the G7—a summit of seven industrialized nations including Canada, France, Germany, Italy, Japan and the United Kingdom—issued a warning to the U.S. regarding its imposition of said tariffs. In an official statement, G7 finance ministers and Central Bank governors called unilateral trade actions by the U.S. “negative.” Meanwhile, at home, the U.S. Chamber of Commerce estimates that 2.6 million U.S. jobs are at risk due to the White House trade agenda, which includes the Canadian conflict and NAFTA.

Ohio, Michigan, Pennsylvania, and Illinois are likely to be hardest hit by Canada’s retaliatory surcharges, as the states combine to export more than $7 billion annually to the Great White North.