Joe SillsWritten by

Short Strikes No. 13

Business Trends| Views: 1112

This week, Short Strikes celebrates a birthday, finds out where Pure Fishing (sort of) ranks among the world’s largest brands, and finds out why people are turning back to hard cash for transactions.

Newell Brands ups street cred

Newell Brands, the parent company of Pure Fishing’s heavyweight lineup of tackle brands—including Abu Garcia, PENN, Berkley, and a WWE battle royal full of others—has been rated among America’s Top 50 most reputable companies by the Reputation Institute. Founded in the Year of Our Grunge, 1997, the Reputation Institute tracks and analyzes trade perceptions in about 40 countries. According to their website, that adds up to some 7,000 total businesses.

Short Strikes submitted our personal information to give you access to more details on Newell’s ranking.

At the price of unsolicited phone calls, here’s the overall Top 10:

  • 1. Campbell’s Soups
  • 2. Nike
  • 3. Bose
  • 4. Barnes and Noble (shocker)
  • 5. Kellogg’s
  • 6. Hershey’s
  • 7. Hallmark
  • 8. Smucker’s
  • 9. Canon
  • 10. Amazon

And here are some of Newell’s peers:

  • 40. Hanes Brands, Inc.
  • 41. Publix
  • 42. Bass Pro Shops
  • 43. Honeywell
  • 44. Land O’ Lakes
  • 45. Subaru
  • 46. Newell
  • 47. Carter’s
  • 48. Marriott International
  • 49. Aldi
  • 50. Hewlett Packard

Short Strikes is giving the side-eye to any report that includes HP in its Top 50 while omitting Apple from the Top 100. (Dude, nobody is getting a Dell.) But, for what it’s worth, Newell ranks ahead of No. 57 Rolls Royce, No. 73 Sony, and No. 89 Dick’s Sporting Goods. They’re still trailing No. 12 Nintendo, No. 26 Under Armour, and No. 31 PayPal.

The strike: Newell’s official news release didn’t include reference to their fishing brands. It also included a seemingly outdated reference to Rawlings, which has reportedly been up for sale since January. Pure Fishing certainly deserves recognition from Newell, especially since Mr. Coffee—who unlike Dr. Pepper, didn’t even bother with grad school—gets his name on the releases.

Clothes in space

Fabric maker Coolcore recently sent a payload of T-shirts to the International Space Station aboard a Falcon 9 rocket in a Dragon cargo capsule. That sounds cool, doesn’t it? Coolcore provides thermoregulation fabrics to Cabela’s, Gillz Performance Fishing, and L.L. Bean, among others.

The Coolcore shirts on the International Space Station are part of the SPACETEX-2 project in the upcoming European Space Agency “Horizons Mission.” German astronaut Alexander Gerst will be conducting dedicated exercise sessions to better understand the effects of weightlessness on perspiration, sweat evaporation and the resulting crew comfort.

The strike: Coolcore says the performance of their fabrics comes from their overall construction, not an additive like many other brands. Short Strikes has no reason to doubt, but we’ll have to watch the space station closely to see how the fabrics perform.

Cash (Still) Rules Everything Around Me

Hard cash is back en vogue. This, according to a recent report by the Bank for International Settlements (BIS). The report, highlighted by Quartz this week, notes that while cashless payment systems are still on the rise, good old fashioned hard currency use—as a percentage of most of the worldwide GDP—rose from 7-percent to 9-percent this year.

Here’s a graph, from Quartz.

The strike

Analysts say the rise in hard currency use is driven by fear. People are turning to hard currency less for daily transactions and more for security.

“The BIS researchers think people were spooked by the 2008 financial crisis,” says Quartz. “With less trust in banks, people now choose to keep more of their savings in cash. Their findings show that while circulation of both small and large bills have risen, it is larger bills—the ones less likely to be used for everyday transactions—that have increased the most as a share of GDP since 2007.”

While cash is growing, BIS says card usage is growing faster. In 2000, card transactions made up just 13 percent of the global GDP. As of 2016, that figure was up to 25 percent.

Short Strikes is a teenager

Short Strikes is celebrating its 13th birthday this week. Please hold all gifts until our 21st, and dote appropriately. We leave you with a teenage anthem from the 1970’s power pop scene:

Joe Sills Hi there, did you know? Each week, we curate a list of the Top 5 stories in fishing and send them right to your inbox. Reading Tackle’s Top 5 is one of the best ways to become or remain an industry expert. -Joe Sills, Digital Editor

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