IRVINE, Calif. 9/13/12 – FOR IMMEDIATE RELEASE – Building on its commitment to develop complete tackle systems, Shimano further expands the concept into the bass fishing market with its new sales, marketing and distribution agreement with Jackall Lures, announces Dave Pfeiffer, president of Shimano American Corporation. Pfeiffer notes Shimano and its rep agencies will take on sales and marketing responsibilities for all Jackall baits in the U.S. and Canada as of January 1, 2013, with warehousing and shipping logistics being handled from the Shimano distribution centers in Irvine, Calif. and Ladsen, S.C. “We look forward to bringing the strengths of Team Shimano to help Jackall become the leading player in the premium bass lure market,” notes Pfeiffer.

“This is an ideal strategic partnership for both Shimano and Jackall in the North American fishing tackle market,” said Carey Graves, Shimano’s fishing division vice president. “Our challenge is growing the Jackall brand and product presence among key bass tackle retailers, and expanding our rod-reel-line-lure tackle system approach to bass fishing techniques.”

Toshiro ‘Ty’ Ono, company president, along with noted Japanese lure designer and company chairman Seiji Kato started Jackall in 1999, and began selling lures into the North American market in 2003. “While this new agreement will be a solid benefit for both our companies, it will be bass anglers throughout North America who will benefit the most from this relationship,” said Ono. “Tackle dealers will become more aware of our lures, and will be able to stock the right models, sizes and colors most effective for the bass fishing waters in their areas.”

Known for its design process involving 3D computer modeling and engineered to precise tolerances for consistent lure action, Jackall is known for fish catching lures such as its Squad Minnow jerkbaits and ASKA crankbaits, and its tournament winning Flick Shake soft baits. It has an extensive lure development and testing process, including a test tank to simulate action, a larger tank to see how live bass react to the lures, plus on-the-water testing at the Jackall R&D Center located on the shores of Japan’s Lake Biwa.

Jackall’s parent company shares a partnership with Shimano Inc. on the development of bass fishing rods for the Japan domestic market. Its North American operations will continue to be based in Los Alamitos, Calif., with Curt Arakawa, Jackall LLC vice president of sales, marketing and operations, supporting Shimano’s efforts. Shimano’s Ted Sakai will handle product management responsibilities for Jackall.