Shimano Reports an Increase in Tackle Sales

Operating income from Shimano fishing tackle in the first half of this year surged to a 108.5% improvement over the same period last year. Net sales increased by 38.4%.

During the first half of fiscal year 2021, some countries showed improvement with the progress of vaccinations around the world to prevent the spread of the novel coronavirus (COVID-19), while some countries and regions continued to struggle with the spread of new infections caused by variants.

In Europe, the economy began to show positive signs of recovery, backed by gradual easing of restrictions on activities in line with rapid progress in vaccinations and a reduction in the number of infected people, which avoided significant decline in employment and income conditions.

In the U.S., the movement of people improved significantly due to the progress in the normalization of economic activities against the backdrop of widespread use of vaccinations, and the economy began to recover strongly led by personal consumption.

In Japan, the declaration of a state of emergency was issued once again in April, which worsened employment environment and put downward pressure on personal consumption, and the economy remained lackluster.

In this environment, some of the Shimano Group’s factories experienced temporary shutdown due to lockdown. However, against the backdrop of the new normal, interest in and demand for bicycles and fishing continued to be high, and the Shimano Group increased production capacity at the factories in Japan and overseas. As a result, for the first half of fiscal year 2021, net sales increased 65.2% from the same period of the previous year to 264,694 million yen. Operating income increased 143.9% to 69,922 million yen, ordinary income increased 104.5% to 73,900 million yen, and net income attributable to owners of parent increased 79.5% to 56,007 million yen.

Fishing Tackle

As vaccinations to prevent the spread of COVID-19 have progressed worldwide, people’s lives are gradually returning to normal. In the midst of this trend, fishing remained popular and the market continued to thrive.

In the Japanese market, fishing as an outdoor leisure activity has become popular, and sales remained favorable, supported by firm demand.

Overseas, in the North American market, sales remained favorable on mid-range and popular price range products that combine reels and rods for beginners and families, as well as consumables such as lines. In Europe, sales were solid in the major markets of the UK and Germany, backed by the deregulation of over-the-counter sales after lifting of the lockdown, in addition to the established online sales. In Asia, sales were strong reflecting high demand for and stable growth of sport fishing in the Chinese market. In Australia, sales remained solid centering around products for game fishing, supported by good weather and strong demand, in addition to expectations for economic recovery.

Under these market conditions, new products, including bait reels ANTARES DC and SLX MGL, spinning reels ULTEGRA, and rods RINKAI SPECIAL, as well as the existing products such as the spinning reels VANFORD and SARAGOSA SW were well-received in the market.

As a result, net sales from this segment increased 38.4% from the same period of the previous year to 51,877 million yen, and operating income increased 108.5% to 12,033 million yen.

About Shimano

Leading the fishing industry in innovation and quality for 100 years, Shimano’s manufacturing capabilities allow for anglers worldwide to enjoy their time on the water to the fullest. We designed the entire lineup of Shimano products to elevate angler experiences with features that continuously evolve to push the boundaries of modern fishing tackle while raising the bar for the whole fishing industry.