Ladson, South Carolina —Rising from humble beginnings in 1921, Shimano North America Fishing is now the undisputed leader in functional innovation and technological supremacy within the fishing tackle industry.
From heirloom-quality rods and reels designed for exacting anglers that demand the very best, to quality entry-level equipment designed to help the entire family have fun on the water and catch more fish, Shimano engineers and builds its complete lineup of products to the highest standards within its own dedicated manufacturing facilities with Shimano employees. Built with purpose, Shimano products drive innovation and fuel anglers’ passions around the world.
King Eider Communications, led by industry veteran Dena Vick, brings outdoor acumen and deep knowledge of the fishing marketplace to Shimano’s public relations efforts as the company enters its 100th year. “We are excited to have earned the opportunity to join forces with the internationally renowned leader in the fishing industry and look forward to collaborating on the promotion of America’s fastest growing recreational activity—fishing,” said Vick. “As an avid angler and competitive cyclist, I’ve been a Shimano customer for many years. It’s an honor to be spearheading the public relations efforts for such an iconic brand.”
“Shimano is thrilled to partner with King Eider,” said Andrew Cox, Marketing Manager, Shimano North America Fishing. “As we strive to capitalize on broad-spectrum opportunities in a complex marketplace, a partnership with an aggressive and forward-thinking public relations team is paramount to help us raise the bar for our brands. Led by an industry expert with a proven track record of thinking outside the box, King Eider will continue to exceed expectations with industry and media relationships as we bring new introductions to market and provide unwavering support for legacy products. We are extremely excited for them to lead the way,” he added.
King Eider will provide public and media relations expertise in support of Shimano, G. Loomis, PowerPro and Jackall brands as North American consumers flock to the water and cast their lines into the future. By crafting entertaining, easy-to-read press releases and syndicated stories, King Eider will amplify messaging and provide customized editorial in both trade and consumer media outlets. The King Eider team will develop compelling narratives to captivate the reader and the would-be consumer by seamlessly blending native content with advertorial space in leading print and digital publications. An exciting year for the Shimano, G. Loomis, PowerPro and Jackall brands, 2021 will witness the launch of new product offerings, comprehensive storytelling and the introduction of bold new products to meet unprecedented consumer demand. Partnering with King Eider is a win-win for both companies.
The future of our favorite sport is brighter than ever. Together, King Eider Communications and Shimano North America Fishing will lead the way – join us!