Shimano Elevates Its Legendary Series with the New Stella 25000 SW D

Built with Shimano’s newest and most advanced reel technologies.
FTR Industry Brief
  • Shimano expands the Stella SW D lineup with an all-new 25000 size, delivering maximum drag, line capacity, and cranking authority for big-game offshore spinning
  • INFINITYXROSS gears provide superior load distribution and sustained strength while maintaining Stella's signature smoothness; INFINITYDRIVE minimizes friction under heavy loads via a low-friction bushing and special surface treatment
  • SILENTDRIVE refines internal tolerances to reduce vibration, while XXTOUGH Drag combined with HEATSINK Drag disperses heat to reduce spool surface temperature by up to 30% during extended fights (sizes 14000 and above)
  • X PROTECT and X SHIELD fortify the reel against saltwater intrusion for long-term durability
  • The 2026 Stella SW D also adds an XG gear ratio to the 6000 size and pairs with the OCEA Plugger BG rod for a fully integrated big-game system — available through authorized Shimano dealers, contact Gordon Brown at gordon@darbycommunications.com for trade information

Charleston, SC – Shimano North America Fishing expands its flagship saltwater spinning reel lineup with the all-new Stella 25000 SW D. The Stella SW D arrives with refined technologies, expanded size options, and unparalleled power delivering big-game spinning performance.

Stella 25000 SW D is designed for those who demand absolute reliability, refined smoothness, and unwavering strength in every scenario. From high-speed tuna runs to grueling battles with giant trevally, the Stella SW D paired with the Ocea Plugger BG allows anglers to target a class of fish they’ve never been able to previously.

“With the new Stella SW D, we set out to give offshore anglers a reel that performs at the highest level in the most extreme conditions,” said Blaine Anderson, Saltwater Marketing Manager for Shimano North America Fishing. “Whether you’re fishing poppers for giant trevally or jigging deep for powerful pelagics, Stella SW D brings more strength, more smoothness, and more durability than ever before. It’s built for anglers who push their gear, and themselves, to the absolute limit.”

Stella SW D integrates several advanced Shimano technologies that elevate its power and endurance. At its core, INFINITYXROSS gears utilize a state-of-the-art tooth design for superior load distribution and sustained strength without sacrificing Stella’s signature smoothness. INFINITYDRIVE minimizes friction with a low-friction bushing and special surface treatment, enabling effortless winding under heavy loads. SILENTDRIVE refines internal tolerances to reduce vibration and improve precision. For sizes 14000 and above, XXTOUGH Drag is now combined with HEATSINK Drag, dispersing heat to reduce spool surface temperature by up to 30%, improving drag consistency during extended battles. And with X PROTECT and X SHIELD, Stella SW D is fortified against saltwater intrusion, protecting your investment for seasons to come.

The newest Stella SW D enhances Shimano’s storied Stella lineup with expanded versatility, adding an XG gear ratio to the 6000 size and introducing an all-new 25000 size for anglers who require maximum drag, line capacity, and cranking authority. Lighter, more powerful, and more dependable than its predecessor, the 2026 Stella SW D solidifies its place as the ultimate spinning reel for offshore anglers seeking to “Conquer the impossible”.

For more information about this new offering and Shimano’s complete range of innovative fishing tackle, visit fish.shimano.com. To find a retailer near you, visit Shimano’s dealer locator. For more information on Shimano and the latest product releases, please contact Gordon Brown at gordon@darbycommunications.com.

About Shimano North America Fishing

Since 1970, Shimano has been a global manufacturer of industry-leading fishing tackle systems built for anglers compelled by experiences on the water. Shimano designs, manufactures, and markets a deep lineup of angling-specific products focused on promoting health and happiness through the enjoyment of nature and the world around us. The company proudly maintains a portfolio of four consumer-preferred brands: Shimano, G.Loomis, Jackall, and PowerPro.


Discover more from Fishing Tackle Retailer - The Business Magazine of the Sportfishing Industry

Subscribe to get the latest posts sent to your email.

15
What is the biggest thing keeping you from using AI in your shop?

Latest