Secretary of the Interior Sally Jewell to Keynote OIA Industry Breakfast

Outdoor Industry Association (OIA) and VF Outdoor & Action Sports Coalition announced that the OIA Industry Breakfast being held in conjunction with the Outdoor Retailer Winter Market 2014, will feature Secretary of the U.S. Department of the Interior Sally Jewell as its keynote speaker.

“We look forward to Secretary Jewell’s keynote presentation as she outlines the Administration’s ambitious initiative to engage and employ youth on public lands, improve access and increase participation in outdoor recreation as part of the Administration’s conservation agenda,” said Frank Hugelmeyer, President and CEO of Outdoor Industry Association.

The breakfast will take place on Wednesday, Jan. 22, 2014 from 7:00 am to 9:00 am at the Salt Lake Marriott Downtown at City Creek, in Salt Lake City.

“Secretary Jewell is a highly regarded leader in the outdoor industry, and we’re excited to host her at the OIA Industry Breakfast to hear and discuss ideas for greater public engagement with the outdoors and partnership with our policy makers,” said Steve Rendle, President, VF Outdoor and Action Sports Coalition. “Given our shared vision for making the outdoors a place of inspiration, enjoyment and one where we can push the limits of the human experience, we are proud to sponsor OIA’s long-standing industry gathering as an event of great thought and leadership.”

As the former CEO of REI, Secretary Jewell is uniquely positioned to address the need for the private sector to work with the government to support the Obama Administration’s vision for recreation, conservation and youth engagement.

This event is free and open to all Outdoor Retailer Winter Market attendees. No RSVP is required, but space is limited.