Seaguar Names Sales Manager and Brand Ambassador

New York, NY – Seaguar®, the world leader and inventor of fluorocarbon and premium fishing line, recently announced the appointments of Jeff Slater to the position of National Sales Manager and John DeVries to serve as Brand Ambassador, a new role for the company.

Slater joins Seaguar with more than a decade of industry experience, after holding National Sales Manager positions with Frabill and Plano. He brings a wealth of industry knowledge as well as relationship and business development skills to the position. Jeff’s experience includes managing sales planning and execution programs through independent rep agencies; customer promotion initiatives with key accounts; and business development programs with local independent retailers. He’ll serve as the key Seaguar sales contact and be responsible for further development of the growing Seaguar fishing line business.

The new Seaguar Brand Ambassador position will be filled by industry veteran John DeVries, who most recently served as Seaguar’s Vice President of Sales. This position was created to help expand Seaguar outreach and brand presence with consumers, media and at industry events. Since joining the company, John has played a key role in expanding markets and use of Seaguar lines in various fisheries. His technical product knowledge, understanding of regional applications and needs, as well as his breadth of industry contacts, will help Seaguar better serve anglers and retailers.

For more information, call 212-867-7040, write Kureha America LLC, 420 Lexington Avenue Suite 2510, New York, NY 10170, or visit us on the Web at www.seaguar.com or on Facebook.