Seaguar Appoints Two to Key Sales and Marketing Positions

Seaguar®, the world leader and inventor of fluorocarbon and premium fishing lines, recently announced the appointments of Christopher Rosella to Assistant Sales Manager and John Whelan to Assistant Marketing Manager.

Louisville, KY – Rosella joins Seaguar after serving stints with Megabass of America and Fish USA. He brings both sales and marketing expertise to this key Seaguar position. Chris’s experience includes sales execution programs through independent rep agencies; customer promotion initiatives with key accounts; and business development programs with local independent retailers. His marketing background covers a range of national and grassroots activities that have built consumer demand and bolstered customer sales. He’ll serve a key role on the Seaguar sales team working closely with Seaguar management and sales reps to proactively build dealer and distributor sales.

John Whelan, who most recently served as Seaguar’s Sales Associate, has been promoted to his new role as Assistant Marketing Manager. John started with Seaguar over five years ago in the Customer Service Department processing customer orders. In his role as Sales Associate, John has worked closely with sales reps and customers to manage, facilitate and support all Seaguar sales. In addition John has been actively involved in product development and key marketing activities. In his new role John will help guide all marketing initiatives, new product development and be responsible for the Seaguar pro-staff team.

In making the announcement, Gerry Benedicto, Seaguar General Manager, said these appointments help position the company for future growth. “Both Chris and John bring new perspectives and add an exciting level of enthusiasm to the Seaguar business. We have a strong brand and enviable position in the industry and look forward to the contributions both John and Chris will make to our retailers, distributors and consumers.

For more information, call 502-883-6097, or write Kureha America Inc, 4709 Allmond Ave., Suite 4C, Louisville, KY 40209. Find us on Facebook and on Instagram or at seaguar.com.


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