As a tackle retailer, you probably laugh when someone tells you that a product “sells itself” or that it “flies off the shelves.” You know things don’t work that way. You know all the behind-the-scenes stuff that has to happen before any sale is made. And you know—because you live it every day—that there’s a lot of work involved in selling anything … even “hot cakes,” “sliced bread,” and the world’s finest fishing electronics.

At Lowrance, we know that, too, and we appreciate the efforts that go into making a sale. But we’re taking that appreciation a step farther, several steps, in fact.

Effective Monday, February 14 through April 30, 2022, Lowrance is upping its game. The worldwide leader in fishing technology has a new program to help dealers sell units. It’s called the “HDS Ultimate Fishing System Upgrade Promotion,” and it’s a win, win, win for all concerned—Lowrance dealers, Lowrance buyers, and Lowrance.

We know that if a “deal” doesn’t work for everyone, it simply doesn’t work. And this Lowrance rebate is on the hottest items and features in the fishing electronics world, including Lowrance ActiveTarget—live action sonar that lets you see fish move and react in real time!

Here’s how the HDS Ultimate Fishing System Upgrade Promotion is going to help you sell Lowrance units and boost your bottom line.

Lowrance customers earn up to $1,200 cash back when they get the combination of the ActiveTarget rebate ($200), HDS LIVE/HDS LIVE Bundle rebate (Up to $800), plus an additional $200 in savings for purchasing HDS with Ghost Trolling motor, HALO Radar (24, 20+ or 20) or Lowrance Outboard Pilot. (No HDS LIVE purchase is required to receive the $200 rebate on ActiveTarget.)

But even if they don’t make all those upgrade purchases, there are still rebates to be had. Check them out here.

Updated Ultimate Fishing System Upgrade Offer
Qualified Displays/Bundles ActiveTarget Rebate (ActiveTarget only) HDS LIVE REBATE

(Display Only)

HDS LIVE + Ghost, HALO Radar (24, 20+ or 20) or Outboard Pilot
BOAT IN A BOX BUNDLE

000-15782-001 – Dual HDS LIVE 12 Bundle

Mail-in Rebate offer for $200 Mastercard® reward card Mail-in Rebate offer for $800 Mastercard® reward card Mail-in Rebate offer for an $1,000 Mastercard® reward card
BOAT IN A BOX BUNDLE

000-15783-001 – HDS LIVE 12 + HDS LIVE 9 Bundle

Mail-in Rebate offer for $200 Mastercard® reward card Mail-in Rebate offer for $700 Mastercard® reward card Mail-in Rebate offer for an $900 Mastercard® reward card
HDS LIVE 16

000-14434-001 – HDS LIVE 16, Active Imaging 3-in-1

000-14433-001 – HDS LIVE 16, No Transducer

Mail-in Rebate offer for $200 Mastercard® reward card Mail-in Rebate offer for $500 Mastercard® reward card Mail-in Rebate offer for a $700 Mastercard® reward card
HDS LIVE 12
000-14427-001 – HDS LIVE 12, No Transducer000-14428-001 – HDS LIVE 12, Active Imaging 3-in-1
Mail-in Rebate offer for $200 Mastercard® reward card Mail-in Rebate offer for $400 Mastercard® reward card Mail-in Rebate offer for a $600 Mastercard® reward card
HDS LIVE 9

000-14421-001 – HDS LIVE 9, No Transducer

000-14422-001 – HDS LIVE 9, Active Imaging 3-in-1

Mail-in Rebate offer for $200 Mastercard® reward card Mail-in Rebate offer for $300 Mastercard® reward card Mail-in Rebate offer for a $500 Mastercard® reward card
HDS LIVE 7

000-14415-001 – HDS LIVE 7, No Transducer

000-14416-001 – HDS LIVE 7, Active Imaging 3-in-1
000-14942-001 – HDS LIVE 7 Baja

Mail-in Rebate offer for $200 Mastercard® reward card Mail-in Rebate offer for $200 Mastercard® reward card Mail-in Rebate offer for a $400 Mastercard® reward card

That’s not all. In addition to the rebates, Lowrance is providing additional marketing support. There are digital rebate forms to ease and speed the process (https://lowrance.4myrebate.com), video assets to help you make the sale (available March 1), and digital banner ads to help you promote (also available March 1). You can find the videos and banner ads on the Navico Asset Bank. Just search “HDS Upgrade.”

Contact your Lowrance rep for more information. We look forward to hearing from you.