FTR StaffWritten by

Roland Martin Partners with Flying Fisherman

Industry News| Views: 1163

ISLAMORADA, Florida Keys – After years of trying to get a sponsor relationship together, principals from Flying Fisherman® and Roland Martin Productions had a recent pow-wow in Islamorada, Florida Keys, where Roland owns a home, and Flying Fisherman is based.  The day-long meeting resulted in a multi-year endorsement deal offering a tremendous amount of exposure for the Flying Fisherman brand.

“Over the years we’ve talked several times about getting a sponsorship agreement together, but the timing was never quite right”, said Roland.  “I’ve known Pat and Linda Sheldon and their brand for more than twenty years.  In fact, I haven’t been talking on the show about polarized eyewear benefits for over two years, since I didn’t have the right association with a quality sunglasses manufacturer. But with the addition of Flying Fisherman to our total media programming, we’ll be informing the public of their top quality products that offer excellent value to anglers everywhere, and are confident the brand will continue to grow as a leader in the fishing eyewear market.”

Martin’s enthusiasm is legendary as are his 19 wins on the Bassmaster Tournament Trail and nine B.A.S.S. Angler of the Year titles – both records.  He still competes in competition tournaments like the FLW Tour, just to see what’s new in the fishing world.

“We’re very pleased to be associated with Roland Martin Productions,” said Pat Sheldon, Flying Fisherman founder and President.  “Roland is an icon for TV fisherman everywhere, and a great communicator with an affable approach that invites viewers into each episode as if they were standing right there on camera with him.  It’s a big win for Flying Fisherman.”

Flying Fisherman® offers a range of polarized eyewear and angler accessories sold by a network of dealers in over 50 countries.  More information on Flying Fisherman, including testimonials, and a dealer locater are available www.flyingfisherman.com.

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