Rather Outdoors Adds Two Industry Veterans to The Team

Columbia, SC – Rather Outdoors, the home to some of the most recognizable names in fishing, is pleased to announce that two legendary industry veterans, Mike Rice and Gary Borland, will be joining the leadership team of Quantum Fishing.

Rocky Kalsow, President of North America for Rather Outdoors, is excited about the appointment of Rice as Senior Vice President of Quantum and Borland as Vice President of Quantum Brand Management. “Mike and Gary are giants in our industry, men who have spent decades developing reputations of integrity and exceptionalism,” Kalsow offered. “Quantum has been the home of uncompromising quality since 1984 and is poised for the next chapter of innovation. I am thrilled to have these two on the team.”

Rice spent his early years fishing the Delaware and the Chesapeake Bays before relocating to the Southeast in his youth. He has called South Carolina home for the past 20 years. “I have been fishing for as long as I can recall, and the very first reel I bought with my own money was a Quantum ultralight,” said Rice. “Taking on a leadership role in that same brand is an incredible honor. This team has its eyes fixed on the future, and I am looking forward to being a part of that.”

Gary Borland cut his teeth fishing the east coast of Florida, where he guided throughout his early career. “Throughout my first years in this industry, I was well-acquainted with the reputation and legacy of Quantum,” he said. “I am excited to join such a passionate team and help drive the brand forward.”

“Quantum has deep roots in fishing and a rich heritage that we all respect,” offered Kalsow. “But let me be clear, some remarkable days lie ahead for this brand. As these two join an already exceptional team, our focus remains on innovation, and our commitment is to the anglers who depend on Quantum.”

About Rather Outdoors

Rather Outdoors is a global outdoors corporation uniting some of the most recognizable brands in the fishing space. With historic and iconic brands such as Lew’s, Strike King, Quantum, Zebco, Fox, Matrix, Salmo, and Fox Rage, Rather Outdoors provides a wide assortment of fishing products worldwide to enhance anglers’ success and the enjoyment of outdoor pursuits. To learn more about the Rather Outdoors brands, visit www.ratheroutdoors.com.