Rapala®’s New CountDown® Magnum® Elite

The Only Thing You’ll Break is a World Record.
FTR Industry Brief
  • Rapala has launched the CountDown Magnum Elite, a saltwater hard-body trolling lure built for high-speed pelagic fishing.
  • The lure features an Abachi wood body, 3X VMC ultra sharp saltwater hooks, and tracks true up to 10 knots. Available in two sizes —
  • 5¾-inch (1-7/16 oz) and 7-inch (2¾ oz) — with running depths of 15–18 feet or 18–21 feet.
  • Ten armored color options available. MSRP $24.99–$27.99.
  • Available through tackle dealers.

IGFA records confirm that the CountDown® Magnum® is the world’s number one saltwater hard-bodied lure. That’s why it’s ubiquitous on charter boats from the Carolinas to Cabo, and anywhere else big pelagics roam.

Well, if the original Countdown Magnum has that kind of star power, just imagine what its tougher brother, the new CountDown Magnum Elite, can do.

Toothy saltwater beasts are hard on baits, so anglers need a lure that can attract big fish and survive big hits, again and again. That’s exactly what the CountDown Magnum Elite was made to do. Take hits.

The Elite features slightly flatter sides than the standard CountDown, which helps it track better at high speeds. Anglers can troll this bait up to 10 knots.

Built upon the legendary durability and world-record producing classic Rapala “Wounded-Minnow” action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body and is constructed to be more heavy duty for handling the most powerful predator species. Utilizing premium hardware, including 3X VMC® ultra sharp saltwater hooks, this lure swims true at higher speeds, cast or trolled.

The lure comes in a Running Depth of 15-feet to 18- feet or 18-feet to 21-feet, with a body length of either 5 ¾-inches or 7-inches. Model No. CDMAGE145 weighs 1-7/16 oz, with two No. 1 trebles. and CDMAGE185 weighs 2-¾ oz with two No. 2/0 trebles.

The CountDown Magnum Elite is available in 10 premium colors: Armored Pearl Orange, Armored Dorado, Armored Flying Fish UV, Armored Green Mackerel, Armored Hot Pink UV, Armored Purple Mackerel, Armored Real Red Bait, Armored Silver Mackerel, Armored Sardine, Armored Wahoo UV.

This lure has a suggested manufacturer’s retail price of $24.99 to $27.99.

About RapalaVMC

RapalaVMC was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. RapalaVMC has grown from humble beginnings to become a market leader in the fishing tackle industry. The brand’s functionality and high quality are known by fishermen worldwide. Rapala maintains strict standards of craftsmanship while delivering its fishing products to anglers in more than 130 countries.

More from Rapala

https://fishingtackleretailer.com/13-fishing-introduces-the-technique-specific-jigging-rap-rod/

https://fishingtackleretailer.com/new-rapala-rapid-storage-improves-organization-and-efficiency/


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